# SmplCo > SmplCo is a digital product studio that builds prototypes in 5 days and ships production software using AI-assisted design and development. We work with founders, scale-ups, and enterprises across five offices: Stavanger, London, San Francisco, Szeged, and St. Gallen. SmplCo has helped build over 150 digital products. Partners include Michael Millar, Andreas Melvær, Lasse Andresen, Bjørn Ivar Knudsen, Andras Toth, and Stian Selland. Clients have raised over €10 million collectively. Recognised by Figma as a world-leader in AI-assisted development. ## Services - [5-Day Prototype](https://smpl.as/services): A focused sprint taking a product idea from post-it to clickable prototype in one working week. Includes 3 workshops, Figma iteration, and a pitch-ready clickable demo. - [Product Design as a Service](https://smpl.as/services): Ongoing, flexible access to a full design and development team. - [Branding](https://smpl.as/services): Brand strategy, identity, and story for founders and scale-ups. - [Investor Pitch & Sales Decks](https://smpl.as/services): Decks built to help founders raise capital and close deals. - [Websites](https://smpl.as/services): Modern marketing and product websites. - [Video & Animation](https://smpl.as/services): Explainer video and motion for product launches. ## Free guides - [The AI Integration Playbook](https://smpl.as/ai-playbook): A 4-stage framework for product teams. Right strategy for your stage, where to apply AI, governance and guardrails, AI as a strategic asset not a budget drain. - [Attention Is New Gold](https://smpl.as/attention-guide): The founder's guide to brand & storytelling. TRUTH framework, 8 behavioural science principles, 6 field lessons. - [Build Your Own Internal Tools](https://smpl.as/build-guide): Practical guide to building internal tools with Claude Code, Figma, and modern web tech. Stop paying for SaaS you only use 10% of. - [Pitch Prep Guide](https://smpl.as/pitch-prep): Free fundraising toolkit. Frameworks for brainstorming key messages, telling an engaging story, and thinking like an investor. - [Founder Quiz](https://smpl.as/investorready): A brutally honest quiz to find your founder archetype. ## Core pages - [Home](https://smpl.as/) - [Services](https://smpl.as/services) - [Work / Case studies](https://smpl.as/work) - [About](https://smpl.as/about) - [Contact](https://smpl.as/contact) - [Book a discovery call](https://smpl.as/book) - [Blog](https://smpl.as/blog) - [Webinars & talks (with Barclays Eagle Labs and others)](https://smpl.as/webinars) - [Smpl Academy — AI, Coding & Design Workshops](https://smpl.as/ai-tools) - [Open-source tools](https://smpl.as/tools) - [Partner network](https://smpl.as/partners) - [Eagle Labs — 25% discount for members](https://smpl.as/eaglelabs) ## Recent articles - [AI and the Demise of Great UI](https://smpl.as/blog/ai-and-the-demise-of-great-ui): Everyone can 'design a product' with AI now. Our UI/UX Design Lead, Leonardo Hernandez, on why AI-led design still looks like AI-led design, and what actually earns a user's trust. - [How to stop AI damaging investor/boardroom relations](https://smpl.as/blog/investorsstartupsdisconnect): AI-generated board reports are making it harder for investors to verify that companies are building what their strategy promised, with costly consequences. - [Is the battle between UI designers and developers finally over?](https://smpl.as/blog/hunta-hunts-success): HUNTA, a Norwegian hunting marketplace, needed a new identity. We designed it by hand in Figma, then used Claude to roll it out as a real, working design system in code, not a static file for someone else to rebuild. - [What did the lawyers say about our AI experiment?](https://smpl.as/blog/what-did-the-lawyers-say-about-our-ai-integrations): We vibe-coded an AI invoicing tool live on stage, then handed it to lawyers — here is what they found, and what it means for safe AI integration. - [Building AI inside the Microsoft stack you already own](https://smpl.as/blog/ai-inside-the-microsoft-stack): How Logi Trans, a Norwegian haulier certified to ISO 27001, builds real AI inside the Microsoft stack it already owns, and why adoption is the hard part. - [SmplCo x Lovable: total sellouts](https://smpl.as/blog/lovable-founder-series-stavanger): THEY ABSOLUTELY SMASHED IT. Congrats to everyone at our sold out Lovable Founder Series. Here's what we took away — and why the format changes everything. - [We Automated a Beer Festival in an Afternoon. Most Workflow Fixes Are Like This Now.](https://smpl.as/blog/automated-beer-festival-in-an-afternoon): We built an automation tool for the Mash beer festival in Barcelona in an afternoon. The point: improving how an organisation works doesn't have to take months. - [A Legal AI Firm Just Hired Jude Law. Storytelling Is Back As A Must-Have Moat.](https://smpl.as/blog/jude-law-legora-storytelling): A legal AI company just hired Jude Law. In a world where anyone can vibecode a product, storytelling is a crucial moat for you & your tech. Here's why — and how to do it. - [When AI Starts Talking to Your Accounting Software](https://smpl.as/blog/ai-talking-to-accounting-software): I wired Claude into our accounting software. Then I called the lawyers. Notes from the build, the legal grey zones, and the 4 June event with CMS Kluge. - [I Built My Own CRM. Then a HubSpot Partner Took Me On.](https://smpl.as/blog/build-or-buy-crm-debate-podcast): A licensed HubSpot partner invited me on to defend the decision to drop HubSpot. Here is what their CTO and I actually disagreed on, and six things to think through if you are tempted to build your own. - [How to integrate AI into your product without burning cash](https://smpl.as/blog/integrate-ai-into-your-product-without-burning-cash): Six lessons from our Eagle Labs webinar: AI-as-build-tool vs AI-in-product, why tokens cost money, planning before vibe-coding, guardrails, defensibility. - [The investor dilemma: is the team actually building what the strategy says?](https://smpl.as/blog/bas-trustdesk): Boardroom strategy versus repo reality: how can boards, buyers and investors get an honest view of what's being built? - [Turn AI From a Risky Expense Into a Product Advantage](https://smpl.as/blog/ai-from-risk-to-advantage): Most teams bolt AI onto the wrong feature, burn cash on the wrong model, or wait too long. The four-stage framework we use to help founders avoid all of this. - [Attention Is the New Gold. Here's How Founders Win It.](https://smpl.as/blog/attention-is-new-gold): You do not have an attention problem — you have a relevance problem. What founders get wrong about winning attention, and the frameworks we use to fix it. - [Your Brand Is Too Polished. That's the Problem.](https://smpl.as/blog/polished-is-forgettable): A half-chaotic bar in Stavanger built a more distinctive presence than companies with much bigger budgets. Here is why polished is forgettable. - [Who Owns AI-Generated Code? A Founder's Legal Guide](https://smpl.as/blog/ai-code-ownership-legal): AI tools ship code in minutes. But can you copyright it? What if it copies someone else's work? Practical answers for founders building with AI. - [We Replaced Our SaaS Stack with Custom Internal Tools](https://smpl.as/blog/build-your-own-digital-ecosystem): We replaced scattered SaaS with a custom CRM, newsletter, task planner, and Meta Ads integration. What we learned about building internal tools. - [Successful Fundraising in 2026: What Investors Actually Want](https://smpl.as/blog/successful-fundraising-2026): We joined Neil Wood of Wood Associates London for a packed Eagle Labs webinar on fundraising. 300+ founders tuned in. Here is what they learned. - [Is Your Website AI-Ready? 5 Tips for Maximum AEO](https://smpl.as/blog/aeo-tips): AEO is the new SEO. Here's exactly how we optimised our website for AI search — and the 5 tips you can steal today. - [Why no-one is using your Power Apps and how to fix it.](https://smpl.as/blog/power-apps-code-apps-custom-ui): Power Apps Code Apps are reshaping enterprise software. Andreas Melvaer and Samsari's Oliver Lyso discuss what this shift means for your business. ## Case studies - [TWENTY40 - Decarbonisation](https://smpl.as/work/2040): TWENTY40 enables real estate portfolios to decarbonise faster and more efficiently. We defined and brought their all-in-one solution to life. - [Altien - Healthcare](https://smpl.as/work/altien): Altien is building a digital platform for nursing homes and healthcare institutions, improving daily life for staff, residents, and relatives. - [BAS TrustDesk – Strategy-to-Execution Validation](https://smpl.as/work/bas): BAS TrustDesk gives boards and investors a traceable view of whether a company is building what its strategy said it would. - [Block Manager – Property Management](https://smpl.as/work/blockmanager): Block Manager revolutionises the running of multi-occupancy properties, solving endemic problems of poor workmanship, financial mismanagement, and complex legal systems. Its AI-driven platform systematises and automates everything related to residential building management. - [Compera – Supply Chain Reporting](https://smpl.as/work/compera): Compera helps tens of thousands of companies meet regulatory requirements, enhance transparency, and reduce their reporting burden. - [Enquip – Real Estate / FS](https://smpl.as/work/enquip): Enquip helps real estate owners and investors analyse portfolio sustainability, compare clean energy options, and take action to increase property values. - [Get Rude – Sexual Health & Pleasure](https://smpl.as/work/getrude): Get Rude is the world's first personalised smart vibrator, reading arousal in real time and matching over 240 motions to the user's body. We designed the app experience that makes calibrating, using, and learning from it feel intuitive, engaging, and fun. - [Gledelevering – Gift Automation](https://smpl.as/work/gledelevering): Gledelevering is a Norwegian gifting-automation platform for businesses, built around local suppliers. It automates flower, cake and breakfast-delivery gifts for birthdays, work anniversaries and other key dates, so gifts arrive fresh without anyone having to remember, plan, or place an order manually. - [goalGetr – Sports Training](https://smpl.as/work/goalgetr): goalGetr is a multi-tenant youth ice hockey training platform connecting clubs, players and parents. We were goalGetr's end-to-end product and engineering partner — design, architecture, build, and ongoing operation. - [Nucase – Home Renovation](https://smpl.as/work/nucase): NuCase takes the surprises out of planning home renovations, making the process fast and effortless. - [Orli – Mental Health](https://smpl.as/work/orli): Orli is tackling the UK's mental health crisis with an AI-driven emotional support platform, backed by science and built to unlock children's potential. - [Paperdrop – For Contractors](https://smpl.as/work/paperdrop): PaperDrop is the market-leading software for contractors who want to cut paperwork and simplify everyday tasks like job management, quoting, and invoicing. - [PEVio – Private Equity Due Diligence](https://smpl.as/work/pevio): PEVio is decision infrastructure for private markets investors. We designed the full due diligence workflow end-to-end, turning scattered institutional knowledge into a structured, evidence-backed system. - [Resani – Hygiene](https://smpl.as/work/resani): Resani monitors hand hygiene in healthcare settings. SmplCo enhanced their system with a 5-Day Prototype for intuitive, data-driven tracking. - [Share50 – Ad Revenue](https://smpl.as/work/share50): Share50 makes it easy for local organisations to raise money without selling anything, asking for donations, or asking more from their volunteers. ## Webinars & talks - [Effectively integrate AI into your product](https://smpl.as/webinars/effectively-integrate-ai-into-your-product): How do you turn AI from a risky expense into a scalable product advantage? Andreas and Mike on AI-as-build-tool vs AI-in-product, costs, and defensibility. · Speakers: Andreas Melvær, Michael Millar · YouTube: https://www.youtube.com/watch?v=i8dAJ1O4WRg - [Successful fundraising in 2026](https://smpl.as/webinars/successful-fundraising-in-2026): Investors are backing fewer companies but writing bigger cheques. Mike Millar and Neil Wood on what the UK angel + VC market actually wants in 2026. · Speakers: Michael Millar, Neil Wood · YouTube: https://www.youtube.com/watch?v=jJzeJmunyUg - [Go from idea to product with AI vibe coding](https://smpl.as/webinars/go-from-idea-to-product-with-ai-vibe-coding): Andreas and Line walk through the prototype → POC → MVP ladder, the workflow they use (Figma, Claude, GitHub), and where vibe-coding turns into rebuild work. · Speakers: Line Hjartarson, Andreas Melvær · YouTube: https://www.youtube.com/watch?v=kltU6DgkJW0 - [Prototyping to land investment and win customers](https://smpl.as/webinars/prototyping-to-land-investment-and-win-customers): How a digital prototype can help you raise capital, sign partners, and land first customers — long before you have a finished product. Mike and Andreas, live. · Speakers: Michael Millar, Andreas Melvær · YouTube: https://www.youtube.com/watch?v=Vk1xYlV-394 ## Open-source tools - [PoGo MCP](https://smpl.as/tools/pogo-mcp): Open-source MCP server for PowerOffice Go — query customers, invoices and products and draft new records from Claude, Cursor or any MCP client. · Repo: https://github.com/smplas/poweroffice-go-mcp - [Meta Publisher](https://smpl.as/tools/meta-publisher): Open-source toolkit to create, schedule and publish Facebook & Instagram ad campaigns as code via the Meta Marketing API — repeatable and version-controlled. · Repo: https://github.com/smplas/meta-publisher - [Google Ads Publisher](https://smpl.as/tools/adwords-publisher): Open-source toolkit to build, launch and update Google Ads campaigns as code via the Google Ads API — keywords, ad groups and creatives, version-controlled. · Repo: https://github.com/smplas/google-ads-publisher - [Performance Center](https://smpl.as/tools/performance-center): Open-source dashboard pulling Meta, Google and more into one performance view — spend, results and trends in a single place instead of a dozen browser tabs. · Coming soon ## Full content - [Full site content as a single document](https://smpl.as/llms-full.txt) - [Sitemap](https://smpl.as/sitemap.xml)