About us
We're the team of global entrepreneurs behind the famous 5-Day Prototype. We know what it takes to win. We've shipped, sold, and invested in digital companies ourselves (including creating a $2.8bn tech unicorn). And, so far, we've helped more than 150 start-ups, scale-ups and corporate innovation teams go on the same journey.
‘It shouldn’t be so ******** hard to build amazing digital products and services.'
That's the simple premise we founded SmplCo on in 2022. We knew innovators like us needed a faster, safer, smarter way to get ideas to market. A lot has changed since then (particularly the integration of AI into our process to dramatically improve efficiency, while safeguarding the experience and creativity that sets us apart). What remains steadfast is the drive to conceive, design, and develop digital products & systems more efficiently and effectively - and with less risk and stress - than anyone else. Anywhere.
Our
Team
We're a group of digital experts from the four corners of the globe, who are deeply passionate about bringing Big Ideas to life and making magic happen
Andreas Melvær
Managing Director
Lasse Andresen
Partner & Unicorn Tech Developer
Jingjing Li
UI/UX Design & Data Science
Michael Millar
Partner & Brand Strategist
Giorgiana Mihaela Bejan
UI/UX Design
Bjørn Ivar Knudsen
Partner & SaaS Expert
Leonardo Hernandez
UI/UX Design Lead
Andras Toth
Partner & Head of Development
Jeanne Irina Knudsen
UI/UX Design & Game Design
Stian Selland
Partner & Martech Expert
Dag Andreas Olsen
Business Expert
Axel Thoma
Business Strategist (CH)
Talk
to us
Every great product starts with a conversation. We dive into your vision, challenges, and goals, collaborating through discussions and workshops to turn ideas into a solid concept, laying the groundwork for what's next. You benefit from our creativity and technical expertise, and from our decades of strategic business experience.
5 Day
Sprints
In just five days, we transform your idea into a high-fidelity, clickable prototype or proof of concept - based on your needs - that is ready to wow stakeholders and investors. You benefit from:
- +Risk reduction: test and validate ideas early
- +Speed: lay foundations for rapid MVP development
- +Cost efficiency: learn fast without big investment
- +Alignment: all stakeholders have clear visibility
Product
Development
The first step is to work out what will create maximum value in the minimum possible time. Our record for a secure, sustainable MVP (Minimum Valuable Product) is 2 weeks, but this is entirely down to what you need. Don't trust anyone who says they can always deliver within a certain time, in any circumstances.
Once we understand your needs - and those of your audience - our highly skilled developers transform your nascent service into a functional product. Our designers & engineers are AI-powered and highly experienced, ensuring a smooth and efficient development process. And our ultra-lean Design as a Service set up means you get a full design team for the cost of a single designer.
Ready, set
Launch
With deep expertise in business and SaaS entrepreneurship, we know how different creating a product is from creating a business. We'll help you position yourself for a successful launch, from refining your internal tools and go-to-market strategy, to ensuring a smooth rollout. We also advise on fundraising, to ensure you stand out from the ever-growing crowd knocking on investors' doors.
Product
Marketing
A great product deserves great marketing. We create high-quality websites, compelling videos (ads, product demos, investor pitches), and a full suite of marketing materials to showcase your product in the best light, whether it's a simple flyer or an expansive campaign.
What to expect
Every engagement is different, but the shape is usually the same. Only the first build stage has a fixed clock on it, and we say so rather than quoting a timeline we cannot hold.
Before we start
A conversation, then a workshop
We dig into your vision, your constraints and your goal, through discussion and workshops, until there is a concept solid enough to build on. You can stop here and take it elsewhere.
Five days, fixed
The 5-Day Prototype
Fixed scope and fixed time. Five days turns the concept into a high-fidelity clickable prototype or proof of concept, ready to put in front of stakeholders and investors.
On its own timeline
Design and build
If the prototype holds up, Design as a Service gives you a full design team, then our engineers turn it into a working product. How long that takes depends on what you need, so we scope it with you rather than quote a number up front.
Launch, and after
Go to market
We help position the product for launch, from go-to-market strategy through to rollout, and stay on for product marketing when you want us to.
The
Plans
Find your new focus
Our famous 5-Day Sprints
Define new solutions, test viability, and win investment, with Silicon Valley-quality assets
- Clickable prototype or proof of concept
- 3 live Figma workshops
- Designers, strategists & AI experts
- Pitch-ready brand assets
Build & deploy fast
Design on Demand
Launch new products fast, without full-time hires. Just the talent you need, on demand.
- Expert strategy & tech leadership (from exited founders)
- Full-stack dev & AI engineering
- UX/UI, design systems & libraries
- Testing, validation & launch support
Raise funding
Meet investors
Access our international network of investors, including HNWIs, VCs, PE & more
- Tens of millions raised by clients
- End-to-end (pre-)seed fundraising
- Pitchdecks, memoranda & content
- Audits, approaches & term-sheet analysis
Bring ideas to life
Our famous 5-Day Sprints
Define new solutions, win immediate buy-in, and test viability, with Silicon Valley-quality
- Clickable prototype or proof of concept
- 3 live Figma workshops
- Designers, strategists & AI experts
- Pitch-ready brand assets
Build & deploy fast
Design on Demand
Launch new products fast, without full-time hires. Just the talent you need, on demand.
- Expert strategy & tech leadership
- Full-stack dev & AI engineering
- UX/UI, design systems & libraries
- Testing, validation & launch support
Transform your business
Learn our secrets
Embed an AI-enabled innovation culture where ideas thrive & no opportunity is lost
- Our unique innovation process
- New revenue streams, fast
- Less time, risk & cost
- Empower staff to ship ideas
What clients say
Couldn't recommend SmplCo more. Whatever they touch = GOLD.
Maria Presley
Vice President, Zinc Network
What you did was amazing. I've been part of projects that have taken months and produced less than you did in a week.
David Wilson
Managing Director, Ulytix
SmplCo made it much easier to anchor our project within the organisation and test the solution with users.
Vibeke Bjaanes
Innovation Manager, Sparebank1 Sør-Norge
Working with SmplCo is a dream start for anyone who wants to innovate.
Lene Koll
CEO, Compera
Simply insane. Incredibly good. No b******t delivery.
Thomas Thorsell-Arntsen
CEO, W3Schools
Working with the Smpl team was an amazing experience. They managed to decrypt my thoughts and create something exceptional.
Dimitris Neocleous
CEO & Co-Founder, iMe
It took 2 weeks to create our MVP with SmplCo. Before it took us six months and eight times the money.
Simen Sanna
CEO & Co-Founder, Saddle
Smpl has done for us as the name implies - taken something complex and made it beautifully simple, helping us raise and helping us sell.
Kitty Harris
Head of Business Development, Enquip Energy
SmplCo is my go-to partner for everything - from product design and development to branding and collateral.
Petter Støldal
Founder, Nucase
Their ability to listen, communicate and transform complex ideas into reality meant that we came away from our project as very happy bunnies.
Mark Cox
Co Founder, Orli
I can confidently say that SmplCo are the best technical team I have ever worked with. No long briefing meetings, no need to learn jargon, and no question considered silly.
Tahani Anne Jabado
Founder, Venture Bento
Couldn't recommend SmplCo more. Whatever they touch = GOLD.
Maria Presley
Vice President, Zinc Network
What you did was amazing. I've been part of projects that have taken months and produced less than you did in a week.
David Wilson
Managing Director, Ulytix
SmplCo made it much easier to anchor our project within the organisation and test the solution with users.
Vibeke Bjaanes
Innovation Manager, Sparebank1 Sør-Norge
Working with SmplCo is a dream start for anyone who wants to innovate.
Lene Koll
CEO, Compera
Frequently asked questions
What is SmplCo?+
SmplCo is a digital product studio that helps startups and enterprises prototype and build smart digital products in weeks using AI and no-code tools. Founded by a team of global entrepreneurs who have built, sold, and invested in digital companies, including a $2.8bn tech unicorn.
What is the 5-Day Prototype?+
The 5-Day Prototype is SmplCo's signature service that transforms your idea into a high-fidelity, clickable prototype in just five days. It reduces risk, lays foundations for rapid MVP development, saves cost, and aligns all stakeholders with clear visibility.
How does the SmplCo process work?+
SmplCo's process has four stages: (1) Talk to us, a free consultation to understand your vision and goals; (2) 5-Day Prototype, transform your idea into a clickable prototype; (3) Product Development, design and build your MVP with our Design-as-a-Service team and development partners; (4) Launch, go-to-market strategy and rollout support.
How much does the 5-Day Prototype cost?+
The 5-Day Prototype starts at £8,100. Barclays Eagle Labs members receive an exclusive 20% discount, bringing the price to £6,480. Contact us for a free consultation to discuss your specific needs.