About us

We're the team of global entrepreneurs behind the famous 5-Day Prototype. We know what it takes to win. We've shipped, sold, and invested in digital companies ourselves (including creating a $3bn tech unicorn). And, so far, we've helped more than 150 start-ups, scale-ups and corporate innovation teams go on the same journey.

‘It shouldn’t be so ******** hard to build amazing digital products and services.'

That's the simple premise we founded SmplCo on in 2022. We knew innovators like us needed a faster, safer, smarter way to get ideas to market. A lot has changed since then (particularly the integration of AI into our process to dramatically improve efficiency, while safeguarding the experience and creativity that sets us apart). What remains steadfast is the drive to conceive, design, and develop digital products & systems more efficiently and effectively - and with less risk and stress - than anyone else. Anywhere.

Our
Team

We're a group of digital experts from the four corners of the globe, who are deeply passionate about bringing Big Ideas to life and making magic happen

Andreas Melvær

Managing Director

Lasse Andresen

Partner & Unicorn Tech Developer

Jingjing Li

UI/UX Design & Data Science

Michael Millar

Partner & Brand Strategist

Giorgiana Mihaela Bejan

UI/UX Design

Bjørn Ivar Knudsen

Partner & SaaS Expert

Leonardo Hernandez

UI/UX Design Lead

Andras Toth

Partner & Head of Development

Jeanne Irina Knudsen

UI/UX Design & Game Design

Stian Selland

Partner & Martech Expert

Dag Andreas Olsen

Business Expert

Axel Thoma

Business Strategist (CH)

Talk
to us

Every great product starts with a conversation. We dive into your vision, challenges, and goals, collaborating through discussions and workshops to turn ideas into a solid concept, laying the groundwork for what's next. You benefit from our creativity and technical expertise, and from our decades of strategic business experience.

5 Day
Sprints

In just five days, we transform your idea into a high-fidelity, clickable prototype or proof of concept - based on your needs - that is ready to wow stakeholders and investors. You benefit from:

+Risk reduction: test and validate ideas early
+Speed: lay foundations for rapid MVP development
+Cost efficiency: learn fast without big investment
+Alignment: all stakeholders have clear visibility

Product
Development

First, our ultra-lean Design as a Service gives you the expert resources you need to design your MVP, when you need them. You get a full design team for the cost of a single designer. You avoid the confusion, delays, cost — and stress! — that dog most digital projects.

Next, our highly skilled developers transform your nascent service into a functional product. Our engineers are AI-powered and highly experienced, ensuring a smooth and efficient development process.

Astronaut illustration representing launching digital products

Ready, set
Launch

With deep expertise in business and SaaS entrepreneurship, we help position your product for a successful launch, from refining your go-to-market strategy, to ensuring a smooth rollout.

Product
Marketing

A great product deserves great marketing. We create high-quality websites, compelling videos (ads, product demos, investor pitches), and a full suite of marketing materials to showcase your product in the best light — whether it's a simple flyer or an expansive campaign.

The
Plans

Leap forward

Our famous 5-Day Sprints

Define key UI/UX, test viability, & align stakeholders/investors, with Silicon Valley-quality assets

*Start-up discounts available*

Clickable prototype or proof of concept
3 live Figma workshops
Designers, strategists & AI experts
Pitch-ready brand assets

Let's Talk About Your Vision

Build & launch fast

AI-assisted MVP

Create a working product in as little as a week, with our ultra-lean MVP process

*Start-up discounts available*

A polished, working product
AI-accelerated build process
Expert strategy & tech leadership
Clean code, tested & shipped to GitHub

Let's Build Your Working Product

Raise funding

Get investment-ready

Define your story and create the assets needed to stand out from the crowd

Millions raised by clients
Real investor experience & networks
Pitchdecks, websites & content
Readiness audits (incl. SEIS) & strategy

Let's Talk About Raising

Frequently asked questions

What is SmplCo?+

SmplCo is a digital product studio that helps startups and enterprises prototype and build smart digital products in weeks using AI and no-code tools. Founded by a team of global entrepreneurs who have built, sold, and invested in digital companies, including a $3bn tech unicorn.

What is the 5-Day Prototype?+

The 5-Day Prototype is SmplCo's signature service that transforms your idea into a high-fidelity, clickable prototype in just five days. It reduces risk, lays foundations for rapid MVP development, saves cost, and aligns all stakeholders with clear visibility.

How does the SmplCo process work?+

SmplCo's process has four stages: (1) Talk to us — a free consultation to understand your vision and goals; (2) 5-Day Prototype — transform your idea into a clickable prototype; (3) Product Development — design and build your MVP with our Design-as-a-Service team and development partners; (4) Launch — go-to-market strategy and rollout support.

How much does the 5-Day Prototype cost?+

The 5-Day Prototype starts at £8,100. Barclays Eagle Labs members receive an exclusive 25% discount, bringing the price to £6,075. Contact us for a free consultation to discuss your specific needs.

About us