
About
“Let's have the right conversations after 5 days, not 5 months…”
We're a team of global entrepreneurs who've built, sold, and invested in digital companies. We knew innovators like us needed a faster, safer, smarter way to get ideas to market. SmplCo is that way, built on hard-earned experience and a dash of Google Ventures magic.

Our
Team
We're a group of digital experts from the four corners of the globe, who are deeply passionate about bringing Big Ideas to life and making magic happen

Andreas Melvær
Managing Director

Lasse Andresen
Partner & Unicorn Tech Developer

Jingjing Li
UI/UX Design & Data Science

Michael Millar
Partner & Brand Strategist

Giorgiana Mihaela Bejan
UI/UX Design

Bjørn Ivar Knudsen
Partner & SaaS Expert

Leonardo Hernandez
UI/UX Design Lead

Andras Toth
Partner & Head of Development

Jeanne Irina Knudsen
UI/UX Design & Game Design

Stian Selland
Partner & Martech Expert

Dag Andreas Olsen
Business Expert

Axel Thoma
Business Strategist (CH)
Talk
to us
Every great product starts with a conversation. We dive into your vision, challenges, and goals, collaborating through discussions and workshops to turn ideas into a solid concept, laying the groundwork for what's next.

5 Day
Prototype
In just five days, we transform your idea into a high-fidelity, clickable prototype that is ready to wow stakeholders and investors. You benefit from:
- +Risk reduction: test and validate ideas early
- +Speed: lay foundations for rapid MVP development
- +Cost efficiency: learn fast without big investment
- +Alignment: all stakeholders have clear visibility


Product
Development
First, our ultra-lean Design as a Service gives you the expert resources you need to design your MVP, when you need them. You get a full design team for the cost of a single designer. You avoid the confusion, delays, cost — and stress! — that dog most digital projects.
Next, we partner with highly skilled developers to transform your prototype into a functional product. Our network of experienced, AI-powered engineers ensures a smooth and efficient development process.

Ready, set
Launch
With deep expertise in business and SaaS entrepreneurship, we help position your product for a successful launch — from refining your go-to-market strategy, to ensuring a smooth rollout.

Product
Marketing
A great product deserves great marketing. We create high-quality websites, compelling videos (ads, product demos, investor pitches), and a full suite of marketing materials to showcase your product in the best light — whether it's a simple flyer or an expansive campaign.

The
Plans
Reveal your vision
5-Day Prototype
Define key UI/UX, test viability, & win investment, with Silicon Valley-quality assets
*Start-up discounts available*
- 3 workshops & live Figma iteration
- Strategic insight from industry veterans
- Your own team of epic product designers
- Specialist support, from AI to UI
- A hi-res, clickable prototype
- Pitch-ready design & brand assets
Build & launch fast
AI-assisted MVP
Create a working product in as little as a week, with our ultra-lean MVP process
*Start-up discounts available*
- AI-assisted building for max efficiency
- Designed for sustainable product growth
- Expert product strategy & tech leadership
- Code cleaned & deployed to Github
- A beautifully designed working product
- Deployment and rigorous testing
Raise funding
Get investor-ready
Define your story and create the assets needed to stand out from the crowd
- Expert investor experience, insight, & networks
- Millions raised by clients
- Powerful pitchdecks
- Engaging websites
- All engagement content (audio, video, written)
- Investment readiness audits (incl. SEIS)
- Strategy re. size, timing, investor types, etc