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©2025

About

"Let's have the right conversations after 5 days, not 5 months…"


SmplCo was founded by a group of international entrepreneurs who all built, sold, and invested in digital companies. We knew innovators like us were crying out for an efficient, high quality, low risk way to get ideas to market. This is the result, based on all our experience …and a sprinkling of Google Ventures' magic dust.

"Let's have the right conversations after 5 days, not 5 months…"


SmplCo was founded by a group of international entrepreneurs who all built, sold, and invested in digital companies. We knew innovators like us were crying out for an efficient, high quality, low risk way to get ideas to market. This is the result, based on all our experience …and a sprinkling of Google Ventures' magic dust.

"Let's have the right conversations after 5 days, not 5 months…"


SmplCo was founded by a group of international entrepreneurs who all built, sold, and invested in digital companies. We knew innovators like us were crying out for an efficient, high quality, low risk way to get ideas to market. This is the result, based on all our experience …and a sprinkling of Google Ventures' magic dust.

Our

Approach

Talk

to us

Every great product starts with a conversation. We dive into your vision, challenges, and goals, collaborating through discussions and workshops to turn ideas into a solid concept, laying the groundwork for what’s next.

5 Day

Prototype

In just five days, we transform your idea into a high-fidelity, clickable prototype that is ready to wow stakeholders and investors. You benefit from:


  • Risk reduction: test and validate ideas early

  • Speed: lay foundations for rapid MVP development

  • Cost efficiency: learn fast without big investment

  • Alignment: all stakeholders have clear visibility

Product

Development

First, our ultra-lean Design as a Service gives you the expert resources you need to design your MVP, when you need them. You get a full design team for the cost of a single designer. You avoid the confusion, delays, cost - and stress! - that dog most digital projects.


Next, we partner with highly skilled developers to transform your prototype into a functional product. Our network of experienced, AI-powered engineers ensures a smooth and efficient development process.


We partner with highly skilled developers to transform your prototype into a functional product. Our network of experienced engineers ensures a smooth and efficient development process, keeping quality and speed at the forefront.

Ready, set

Launch

With deep expertise in business and SaaS entrepreneurship, we help position your product for a successful launch – from refining your go-to-market strategy, to ensuring a smooth rollout.

Product

Marketing

A great product deserves great marketing. We create high-quality websites, compelling videos (ads, product demos, investor pitches), and a full suite of marketing materials to showcase your product in the best light—whether it’s a simple flyer or an expansive campaign.

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The

Plans

5 days

From Idea to Clickable Prototype

Bring your idea to life in just one week with a fully clickable, pitch-ready prototype.

What´s included

Workshops & live Figma iteration

Strategic insight from industry veterans

Tactical support (e.g. stakeholder mgt)

Industry-leading product designers

A hi-res, clickable prototype

Design elements for brand use

Pitch-deck ready assets

START HERE

Ongoing monthly

Top-Tier Product Design, On Tap

Flexible access to senior product designers and strategists—no full-time hires needed.

What´s included

UI/UX design in Figma

Product strategy & leadership

Developer collaboration

Weekly reviews

Design systems & component libraries

User testing & research

SaaS marketing collateral

Our

Team

We’re a group of digital experts from the four corners of the globe, who are deeply passionate about bringing Big Ideas to life and making magic happen!

Michael Millar

Co-founder, SmplCo

Michael Millar

Co-founder

Michael Millar

Co-founder, SmplCo

Michael Millar

Co-founder, SmplCo

Lasse Andresen

Startup Expert

Lasse

Startup Expert

Lasse Andresen

Startup Expert

Lasse Andresen

Startup Expert

Andras Toth

Tech Expert

Andras Toth

Tech Expert

Andras Toth

Tech Expert

Andras Toth

Tech Expert

Bjørn Ivar Knudsen

Co-founder, SmplCo

Bjørn Knudsen

Co-founder

Bjørn Ivar Knudsen

Co-founder, SmplCo

Bjørn Ivar Knudsen

Co-founder, SmplCo

Dag Andreas Olsen

Business expert

Dag Andreas

Business expert

Dag Andreas Olsen

Business expert

Dag Andreas Olsen

Business expert

Andreas Melvær

Managing Director

Andreas

Managing Director

Andreas Melvær

Managing Director

Andreas Melvær

Managing Director

Axel Thoma

Business Strategits

Axel Thoma

Business Strategits

Axel Thoma

Business Strategits

Axel Thoma

Business Strategits

Stian Selland

Partner

Stian Selland

Partner

Stian Selland

Partner

Stian Selland

Partner

Leonardo Hernandez

UI/ UX Design Lead

Leonardo

Design Lead

Leonardo Hernandez

UI/ UX Design Lead

Leonardo Hernandez

UI/ UX Design Lead

Jingjing Li

UI/ UX Design

Jingjing Li

UI/ UX Design

Jingjing Li

UI/ UX Design

Jingjing Li

UI/ UX Design

Giorgiana Mihaela Bejan

UI/ UX Design

Giorgiana

UI/ UX Design

Giorgiana Mihaela Bejan

UI/ UX Design

Giorgiana Mihaela Bejan

UI/ UX Design

Jeanne Irina Knudsen

UI/ UX Design

Irina Knudsen

UI/ UX Design

Jeanne Irina Knudsen

UI/ UX Design

Jeanne Irina Knudsen

UI/ UX Design