©2025
About
About
About
About
"Let's have the right conversations after 5 days, not 5 months…"
We’re a team of global entrepreneurs who’ve built, sold, and invested in digital companies. We knew innovators like us needed a faster, safer, smarter way to get ideas to market. SmplCo is that way, built on hard-earned experience and a dash of Google Ventures magic.
"Let's have the right conversations after 5 days, not 5 months…"
We’re a team of global entrepreneurs who’ve built, sold, and invested in digital companies. We knew innovators like us needed a faster, safer, smarter way to get ideas to market. SmplCo is that way, built on hard-earned experience and a dash of Google Ventures magic.
"Let's have the right conversations after 5 days, not 5 months…"
We’re a team of global entrepreneurs who’ve built, sold, and invested in digital companies. We knew innovators like us needed a faster, safer, smarter way to get ideas to market. SmplCo is that way, built on hard-earned experience and a dash of Google Ventures magic.
Our
Team
We’re a group of digital experts from the four corners of the globe, who are deeply passionate about bringing Big Ideas to life and making magic happen
Andreas Melvær
Managing Director
Andreas
Managing Director
Andreas Melvær
Managing Director
Andreas Melvær
Managing Director
Lasse Andresen
Partner & Unicorn Tech Developer
Lasse
Partner & Unicorn Tech Developer
Lasse Andresen
Partner & Unicorn Tech Developer
Lasse Andresen
Partner & Unicorn Tech Developer
Jingjing Li
UI/ UX Design & Data Science
Jingjing Li
UI/ UX Design & Data Science
Jingjing Li
UI/ UX Design & Data Science
Jingjing Li
UI/ UX Design & Data Science
Michael Millar
Partner & Brand Strategist
Michael Millar
Co-founder
Michael Millar
Partner & Brand Strategist
Michael Millar
Partner & Brand Strategist
Giorgiana Mihaela Bejan
UI/ UX Design
Giorgiana
UI/ UX Design
Giorgiana Mihaela Bejan
UI/ UX Design
Giorgiana Mihaela Bejan
UI/ UX Design
Bjørn Ivar Knudsen
Partner & SaaS Expert
Bjørn Knudsen
Co-founder
Bjørn Ivar Knudsen
Partner & SaaS Expert
Bjørn Ivar Knudsen
Partner & SaaS Expert
Leonardo Hernandez
UI/ UX Design Lead
Leonardo
Design Lead
Leonardo Hernandez
UI/ UX Design Lead
Leonardo Hernandez
UI/ UX Design Lead
Andras Toth
Partner & Head of Development
Andras Toth
Partner & Head of Development
Andras Toth
Partner & Head of Development
Andras Toth
Partner & Head of Development
Jeanne Irina Knudsen
UI/ UX Design & Game Design
Irina Knudsen
UI/ UX Design & Game Design
Jeanne Irina Knudsen
UI/ UX Design & Game Design
Jeanne Irina Knudsen
UI/ UX Design & Game Design
Stian Selland
Partner & Martech Expert
Stian Selland
Partner & Martech Expert
Stian Selland
Partner & Martech Expert
Stian Selland
Partner & Martech Expert
Dag Andreas Olsen
Business expert
Dag Andreas
Business expert
Dag Andreas Olsen
Business expert
Dag Andreas Olsen
Business expert
Axel Thoma
Business Strategist (CH)
Axel Thoma
Business Strategist (CH)
Axel Thoma
Business Strategist (CH)
Axel Thoma
Business Strategist (CH)
Talk
to us
Every great product starts with a conversation. We dive into your vision, challenges, and goals, collaborating through discussions and workshops to turn ideas into a solid concept, laying the groundwork for what’s next.
5 Day
Prototype
In just five days, we transform your idea into a high-fidelity, clickable prototype that is ready to wow stakeholders and investors. You benefit from:
Risk reduction: test and validate ideas early
Speed: lay foundations for rapid MVP development
Cost efficiency: learn fast without big investment
Alignment: all stakeholders have clear visibility
Product
Development
First, our ultra-lean Design as a Service gives you the expert resources you need to design your MVP, when you need them. You get a full design team for the cost of a single designer. You avoid the confusion, delays, cost - and stress! - that dog most digital projects.
Next, we partner with highly skilled developers to transform your prototype into a functional product. Our network of experienced, AI-powered engineers ensures a smooth and efficient development process.
We partner with highly skilled developers to transform your prototype into a functional product. Our network of experienced engineers ensures a smooth and efficient development process, keeping quality and speed at the forefront.
Ready, set
Launch
With deep expertise in business and SaaS entrepreneurship, we help position your product for a successful launch – from refining your go-to-market strategy, to ensuring a smooth rollout.
Product
Marketing
A great product deserves great marketing. We create high-quality websites, compelling videos (ads, product demos, investor pitches), and a full suite of marketing materials to showcase your product in the best light—whether it’s a simple flyer or an expansive campaign.
The
Plans
Reveal your vision
5-Day Prototype
Define key UI/UX, test viability, & win investment, with Silicon Valley-quality assets
3 workshops & live Figma iteration
Strategic insight from industry veterans
Your own team of epic product designers
Specialist support, from AI to UI
A hi-res, clickable prototype
Pitch-ready design & brand assets
*Start-up discounts available*
STEP ONE
Build fast
AI-assisted MVP
Build & launch a working product in as little as a week, with our ultra-lean MVP process
AI-assisted building for max efficiency
Designed for sustainable product growth
Expert product strategy & tech leadership
Code cleaned & deployed to Github
A beautifully designed working product
Deployment and rigorous testing
*Start-up discounts available*
STEP TWO
Raise funding
Get investor-ready
Define your story and create the assets needed to stand out from the crowd
Expert investor experience, insight, & networks
Millions raised by clients
Powerful pitchdecks
Engaging websites
All engagement content (audio, video, written)
Investment readiness audits
Strategy re. size, timing, investor types, etc
STEP THREE
Reveal your vision
5-Day Prototype
Define key UI/UX, test viability, & win investment, with Silicon Valley-quality assets
3 workshops & live Figma iteration
Strategic insight from industry veterans
Your own team of epic product designers
Specialist support, from AI to UI
A hi-res, clickable prototype
Pitch-ready design & brand assets
*Start-up discounts available*
STEP ONE
Build fast
AI-assisted MVP
Build & launch a working product in as little as a week, with our ultra-lean MVP process
AI-assisted building for max efficiency
Designed for sustainable product growth
Expert product strategy & tech leadership
Code cleaned & deployed to Github
A beautifully designed working product
Deployment and rigorous testing
*Start-up discounts available*
STEP TWO
Raise funding
Get investor-ready
Define your story and create the assets needed to stand out from the crowd
Expert investor experience, insight, & networks
Millions raised by clients
Powerful pitchdecks
Engaging websites
All engagement content (audio, video, written)
Investment readiness audits
Strategy re. size, timing, investor types, etc
STEP THREE
Reveal your vision
5-Day Prototype
Define key UI/UX, test viability, & win investment, with Silicon Valley-quality assets
3 workshops & live Figma iteration
Strategic insight from industry veterans
Your own team of epic product designers
Specialist support, from AI to UI
A hi-res, clickable prototype
Pitch-ready design & brand assets
*Start-up discounts available*
STEP ONE
Build fast
AI-assisted MVP
Build & launch a working product in as little as a week, with our ultra-lean MVP process
AI-assisted building for max efficiency
Designed for sustainable product growth
Expert product strategy & tech leadership
Code cleaned & deployed to Github
A beautifully designed working product
Deployment and rigorous testing
*Start-up discounts available*
STEP TWO
Raise funding
Get investor-ready
Define your story and create the assets needed to stand out from the crowd
Expert investor experience, insight, & networks
Millions raised by clients
Powerful pitchdecks
Engaging websites
All engagement content (audio, video, written)
Investment readiness audits
Strategy re. size, timing, investor types, etc
STEP THREE
Reveal your vision
5-Day Prototype
Define key UI/UX, test viability, & win investment, with Silicon Valley-quality assets
3 workshops & live Figma iteration
Strategic insight from industry veterans
Your own team of epic product designers
Specialist support, from AI to UI
A hi-res, clickable prototype
Pitch-ready design & brand assets
*Start-up discounts available*
STEP ONE
Build fast
AI-assisted MVP
Build & launch a working product in as little as a week, with our ultra-lean MVP process
AI-assisted building for max efficiency
Designed for sustainable product growth
Expert product strategy & tech leadership
Code cleaned & deployed to Github
A beautifully designed working product
Deployment and rigorous testing
*Start-up discounts available*
STEP TWO
Raise funding
Get investor-ready
Define your story and create the assets needed to stand out from the crowd
Expert investor experience, insight, & networks
Millions raised by clients
Powerful pitchdecks
Engaging websites
All engagement content (audio, video, written)
Investment readiness audits
Strategy re. size, timing, investor types, etc
STEP THREE