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Why Product Nerds Outperform Creative Designers

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Andreas Melvær

Creative expert

05 Mar 2025

Many product leads turn to overseas designers for cost savings and access to global talent. Sounds great in theory, until you realize just how much time and effort it takes to make it work.

The Common Struggles with Outsourced Designers

1. Endless Briefing. You have to spell everything out in detail. Every. Single. Time.

2. Hard to Align on Business Logic. Business logic and strategic goals get lost across time zones, cultures, and Slack threads.

3. No Extra Mile. Many outsourced designers execute exactly what they’re told, nothing more, nothing less.

It’s a common story – delays, miscommunication, and designs that don’t quite hit the mark.

SmplCo’s Smarter Approach

We’ve been on both sides of the table, building our own SaaS products and working with outsourced designers, so we know how to make outsourcing actually work. In fact its quite simple.

We Get Your Product. No Lengthy Briefs Needed. We understand digital products, user flows, and business goals from day one. No need to waste time explaining every decision, we just get it. Why? Beacause we are product nerds and own our own SaaS companies.

We Bridge the Gap Between Design and Development. Instead of you managing designers and developers, we can do it for you. We brief both outsourced designers and developers, keeping everything aligned without the back-and-forth.

We Build for Scale, Not Just for Now. Our design systems are structured for growth, with centralized styles, variables, and clear documentation. That means fewer inconsistencies, smoother onboarding, and effortless developer handoff

The SmplCo Advantage

    “At SmplCo, we set up design systems that make it easier for companies to work quickly, test ideas, and focus on what really matters. With the right setup, we see that teams can do more with less, spending less time fixing details and more time creating great products.”

    Bjørn Ivar Knudsen

    We take the pain out of outsourcing and make sure your designers, wherever they are, actually add value to your product every single day. 

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