Smpl minds
Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.
You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...
Smpl design legend, Tore, reveals the secrets to great digital design...
Smpl’s Head of Development, Andras, explains the principles of good digital development so you can avoid digital hell....
Meet Andras, our Head of Development, as he talks about creating monsters, mistakes that wreck digital projects, and being one of the ‘Jinxed Ones’...
Lasse Andresen, Smpl’s start-up titan, on building his billion-dollar company, why he doesn't trust 'unique' ideas, and the power of getting started...
Desi, our Head of Business Advisory, on his football career, building international brands, and putting survival before fashion...
SmplCo UX supremo, Bjørn Ivar, on the random comment that inspired his market-leading tech firm, the size of fish, and having unresolved issues with...