Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Meet Line Hjartarson, design thinker, leader, and new Chair of SmplCo. Here, Line talks about her eclectic career, the wild experience that introduced her...

In Part 2 of Lasse's advice to London Tech Week, our co-founder explains how to scale a firm and begin building your own tech...

Desi, our head of business advisory, has spent 30 years building firms. He reveals the mistakes many make... and how to avoid them....

Smpl’s Head of Development, Andras, explains the principles of good digital development so you can avoid digital hell....

Jingjing Li, our User Experience (UX) expert, explains how to create a prototype that is flexible, futureproof, and avoids all the usual problems ...