Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Our start-up client quickly won a huge contract – and an award – using their Smpl prototype. Here's how...

Desi, our head of business advisory, has spent 30 years building firms. He reveals the mistakes many make... and how to avoid them....

‘You guys made what we’re doing feel important. You really wanted us to succeed, believed in us, and delivered exactly what we needed'...

Entrepreneur (and SmplCo UX Supremo) Bjørn Ivar built an industry-leading SaaS company. He has made all the mistakes, so you don’t have to...