Market fit
All aboard the Nurture Train!
Feb 4, 2025
Smpl Team
The Big Idea
Altien is a new digital communication service created by frontline healthcare professionals and purpose-built to fix the lack of structure and consistency around the non-medical, day-to-day flow of practical information about a resident’s life.
Instead of relying on calls, corridor conversations and paper notes, Altien brings appointments, simple messages, personal-belongings lists, and family updates into one shared, easy-to-use space.
The aim is simple: reduce noise, save time, build trust and make more room for care.
The result is a virtuous circle of residents who are better cared for, families who know their loved ones are in good hands, and businesses and staff that thrive and deliver the best possible care.
The Altien Team (l-r: Oddvar Solemsi, Florentina Ademi, Tommaso Orlando)
Altien can make everyday life easier, save time on routines and give us more time for the residents.
Svein Petter, Business Manager, Sparekassen Sykehjem
Making it work
Altien’s team of industry professionals have shaped their app to work in the world that they themselves have inhabited for decades.
One of their key insights is that care-home communication shouldn’t be a free-for-all chat app.
In a regulated environment, open two-way messaging can create more work, not less.
Altien is therefore structured and never noisy: staff control what’s shared, families get the updates they need, and everyone sees the same practical facts in one place.
Because the founders are a nurse and a healthcare worker with deep experience in dementia care, the workflows reflect how shifts really run - including handovers, everyday reminders, and responsibility for things like clothing and small purchases.
The product starts with five focused functions that ensure appointments are kept, messages arrive, belongings are tracked and next-of-kin are appropriately involved - all in a tool that fits a hectic shift, not one that adds to it.
And with plans for a marketplace that will engage homes, residents and next-of-kin to provide the essentials it needs, it offers a business model with potential for exponential growth.
The Big Idea
Altien is a new digital communication service created by frontline healthcare professionals and purpose-built to fix the lack of structure and consistency around the non-medical, day-to-day flow of practical information about a resident’s life.
Instead of relying on calls, corridor conversations and paper notes, Altien brings appointments, simple messages, personal-belongings lists, and family updates into one shared, easy-to-use space.
The aim is simple: reduce noise, save time, build trust and make more room for care.
The result is a virtuous circle of residents who are better cared for, families who know their loved ones are in good hands, and businesses and staff that thrive and deliver the best possible care.
The Altien Team (l-r: Oddvar Solemsi, Florentina Ademi, Tommaso Orlando)
Altien can make everyday life easier, save time on routines and give us more time for the residents.
Svein Petter, Business Manager, Sparekassen Sykehjem
Making it work
Altien’s team of industry professionals have shaped their app to work in the world that they themselves have inhabited for decades.
One of their key insights is that care-home communication shouldn’t be a free-for-all chat app.
In a regulated environment, open two-way messaging can create more work, not less.
Altien is therefore structured and never noisy: staff control what’s shared, families get the updates they need, and everyone sees the same practical facts in one place.
Because the founders are a nurse and a healthcare worker with deep experience in dementia care, the workflows reflect how shifts really run - including handovers, everyday reminders, and responsibility for things like clothing and small purchases.
The product starts with five focused functions that ensure appointments are kept, messages arrive, belongings are tracked and next-of-kin are appropriately involved - all in a tool that fits a hectic shift, not one that adds to it.
And with plans for a marketplace that will engage homes, residents and next-of-kin to provide the essentials it needs, it offers a business model with potential for exponential growth.
The Big Idea
Altien is a new digital communication service created by frontline healthcare professionals and purpose-built to fix the lack of structure and consistency around the non-medical, day-to-day flow of practical information about a resident’s life.
Instead of relying on calls, corridor conversations and paper notes, Altien brings appointments, simple messages, personal-belongings lists, and family updates into one shared, easy-to-use space.
The aim is simple: reduce noise, save time, build trust and make more room for care.
The result is a virtuous circle of residents who are better cared for, families who know their loved ones are in good hands, and businesses and staff that thrive and deliver the best possible care.
The Altien Team (l-r: Oddvar Solemsi, Florentina Ademi, Tommaso Orlando)
Altien can make everyday life easier, save time on routines and give us more time for the residents.
Svein Petter, Business Manager, Sparekassen Sykehjem
Making it work
Altien’s team of industry professionals have shaped their app to work in the world that they themselves have inhabited for decades.
One of their key insights is that care-home communication shouldn’t be a free-for-all chat app.
In a regulated environment, open two-way messaging can create more work, not less.
Altien is therefore structured and never noisy: staff control what’s shared, families get the updates they need, and everyone sees the same practical facts in one place.
Because the founders are a nurse and a healthcare worker with deep experience in dementia care, the workflows reflect how shifts really run - including handovers, everyday reminders, and responsibility for things like clothing and small purchases.
The product starts with five focused functions that ensure appointments are kept, messages arrive, belongings are tracked and next-of-kin are appropriately involved - all in a tool that fits a hectic shift, not one that adds to it.
And with plans for a marketplace that will engage homes, residents and next-of-kin to provide the essentials it needs, it offers a business model with potential for exponential growth.
The Big Idea
Altien is a new digital communication service created by frontline healthcare professionals and purpose-built to fix the lack of structure and consistency around the non-medical, day-to-day flow of practical information about a resident’s life.
Instead of relying on calls, corridor conversations and paper notes, Altien brings appointments, simple messages, personal-belongings lists, and family updates into one shared, easy-to-use space.
The aim is simple: reduce noise, save time, build trust and make more room for care.
The result is a virtuous circle of residents who are better cared for, families who know their loved ones are in good hands, and businesses and staff that thrive and deliver the best possible care.
The Altien Team (l-r: Oddvar Solemsi, Florentina Ademi, Tommaso Orlando)
Altien can make everyday life easier, save time on routines and give us more time for the residents.
Svein Petter, Business Manager, Sparekassen Sykehjem
Making it work
Altien’s team of industry professionals have shaped their app to work in the world that they themselves have inhabited for decades.
One of their key insights is that care-home communication shouldn’t be a free-for-all chat app.
In a regulated environment, open two-way messaging can create more work, not less.
Altien is therefore structured and never noisy: staff control what’s shared, families get the updates they need, and everyone sees the same practical facts in one place.
Because the founders are a nurse and a healthcare worker with deep experience in dementia care, the workflows reflect how shifts really run - including handovers, everyday reminders, and responsibility for things like clothing and small purchases.
The product starts with five focused functions that ensure appointments are kept, messages arrive, belongings are tracked and next-of-kin are appropriately involved - all in a tool that fits a hectic shift, not one that adds to it.
And with plans for a marketplace that will engage homes, residents and next-of-kin to provide the essentials it needs, it offers a business model with potential for exponential growth.
Benefits for everyone
Altien offers clear, measurable benefits for its different target audiences:
For care homes and staff
Productivity: One hub for practical updates reduces duplicate calls and ad-hoc chasing across shifts
Lower stress: Fewer interruptions; clearer handovers; less “who knew what?” drama
Recruitment & retention: A calmer, more predictable workday helps keep good people in post - and makes onboarding faster because the “how we do things” is visible from day one
Regulatory compliance: Structured family involvement and auditable, consistent information flows support compliance and reduce deviation risk
For next-of-kin and residents
Ease of communication: Families get the essentials in one place without endless phone tag
Better communication: Updates are timely and reach the right person; messages don’t vanish between shifts
Effective care: When practical details (from appointments to belongings) are handled well, frontline time shifts back to residents
Less stress & wasted time: Clear expectations reduce friction; families can act quickly on small needs (e.g., toiletries or clothing) instead of making extra trips.
Of course, none of this becomes a reality without support and the investor proposition is strong too:
There is a large, addressable and underserved market: residential care homes in their home country of Norway alone house 450,000 users and growing due to ageing populations
Their SaaS subscription model offers strong repeat revenue opportunities
A planned marketplace expansion will engage homes, residents, and next-of-kin for essentials (e.g., clothing, toiletries, services) and offer exponential growth potential
And, of course, there's the aspect of simple self-interest. Age comes for us all…
Altien's prototype is already built
Altien represents exactly the type of entrepreneurial team we are looking for – agile, coachable and close to user needs. They combine solid insight with the ability to test and adapt the solution they develop quickly.
Therese Oppegaard, Business Developer, Validé
“Suddenly all I heard was screaming”
Far too many people with a relative in a care home have a story to tell about how their loved ones have been failed, and some of those stories are heart-breaking – for residents, families, and staff alike.
And they can destroy the businesses we rely on to care for our elderly loved ones.
Tommaso Orlando, one of Altien’s founders, spent years on evening and night shifts. He remembers the night he heard screams coming from a resident’s room.
“I ran to the room and into a crisis. A next-of-kin who I knew had arrived to see her mother, who had dementia. Her mother was standing there, her clothes clenched in her hands., totally distraught.
“These clothes were really expensive and a really important part of her possessions – and, I guess, her past. But they had been washed incorrectly on the previous shift and were ruined.
“The request to ‘please wash these carefully’ had been shared verbally, then disappeared. The assistant who did the washing was a short-term stand-in who never saw the note.
“The fallout was immediate: distress for the family, conflict at the door, and a demoralised night shift team who hadn’t even made the mistake.
“Now, this might seem like a small event but this kind of thing is happening thousands of times every day across our industry. That’s horrible for residents, family and staff, but it’s also destroying the care homes we rely on.
“Even if you just look at this single incident, you’ve got to multiply the impact across residents and wards that hear about it, and then the spread via poor word-of-mouth and then staff burnout.
“Would you send your mother to ‘that terrible place where they don’t even know how to wash clothes properly’?”
Altien's in-built marketplace offers great value for users and big growth for investors.
Benefits for everyone
Altien offers clear, measurable benefits for its different target audiences:
For care homes and staff
Productivity: One hub for practical updates reduces duplicate calls and ad-hoc chasing across shifts
Lower stress: Fewer interruptions; clearer handovers; less “who knew what?” drama
Recruitment & retention: A calmer, more predictable workday helps keep good people in post - and makes onboarding faster because the “how we do things” is visible from day one
Regulatory compliance: Structured family involvement and auditable, consistent information flows support compliance and reduce deviation risk
For next-of-kin and residents
Ease of communication: Families get the essentials in one place without endless phone tag
Better communication: Updates are timely and reach the right person; messages don’t vanish between shifts
Effective care: When practical details (from appointments to belongings) are handled well, frontline time shifts back to residents
Less stress & wasted time: Clear expectations reduce friction; families can act quickly on small needs (e.g., toiletries or clothing) instead of making extra trips.
Of course, none of this becomes a reality without support and the investor proposition is strong too:
There is a large, addressable and underserved market: residential care homes in their home country of Norway alone house 450,000 users and growing due to ageing populations
Their SaaS subscription model offers strong repeat revenue opportunities
A planned marketplace expansion will engage homes, residents, and next-of-kin for essentials (e.g., clothing, toiletries, services) and offer exponential growth potential
And, of course, there's the aspect of simple self-interest. Age comes for us all…
Altien's prototype is already built
Altien represents exactly the type of entrepreneurial team we are looking for – agile, coachable and close to user needs. They combine solid insight with the ability to test and adapt the solution they develop quickly.
Therese Oppegaard, Business Developer, Validé
“Suddenly all I heard was screaming”
Far too many people with a relative in a care home have a story to tell about how their loved ones have been failed, and some of those stories are heart-breaking – for residents, families, and staff alike.
And they can destroy the businesses we rely on to care for our elderly loved ones.
Tommaso Orlando, one of Altien’s founders, spent years on evening and night shifts. He remembers the night he heard screams coming from a resident’s room.
“I ran to the room and into a crisis. A next-of-kin who I knew had arrived to see her mother, who had dementia. Her mother was standing there, her clothes clenched in her hands., totally distraught.
“These clothes were really expensive and a really important part of her possessions – and, I guess, her past. But they had been washed incorrectly on the previous shift and were ruined.
“The request to ‘please wash these carefully’ had been shared verbally, then disappeared. The assistant who did the washing was a short-term stand-in who never saw the note.
“The fallout was immediate: distress for the family, conflict at the door, and a demoralised night shift team who hadn’t even made the mistake.
“Now, this might seem like a small event but this kind of thing is happening thousands of times every day across our industry. That’s horrible for residents, family and staff, but it’s also destroying the care homes we rely on.
“Even if you just look at this single incident, you’ve got to multiply the impact across residents and wards that hear about it, and then the spread via poor word-of-mouth and then staff burnout.
“Would you send your mother to ‘that terrible place where they don’t even know how to wash clothes properly’?”
Altien's in-built marketplace offers great value for users and big growth for investors.
Benefits for everyone
Altien offers clear, measurable benefits for its different target audiences:
For care homes and staff
Productivity: One hub for practical updates reduces duplicate calls and ad-hoc chasing across shifts
Lower stress: Fewer interruptions; clearer handovers; less “who knew what?” drama
Recruitment & retention: A calmer, more predictable workday helps keep good people in post - and makes onboarding faster because the “how we do things” is visible from day one
Regulatory compliance: Structured family involvement and auditable, consistent information flows support compliance and reduce deviation risk
For next-of-kin and residents
Ease of communication: Families get the essentials in one place without endless phone tag
Better communication: Updates are timely and reach the right person; messages don’t vanish between shifts
Effective care: When practical details (from appointments to belongings) are handled well, frontline time shifts back to residents
Less stress & wasted time: Clear expectations reduce friction; families can act quickly on small needs (e.g., toiletries or clothing) instead of making extra trips.
Of course, none of this becomes a reality without support and the investor proposition is strong too:
There is a large, addressable and underserved market: residential care homes in their home country of Norway alone house 450,000 users and growing due to ageing populations
Their SaaS subscription model offers strong repeat revenue opportunities
A planned marketplace expansion will engage homes, residents, and next-of-kin for essentials (e.g., clothing, toiletries, services) and offer exponential growth potential
And, of course, there's the aspect of simple self-interest. Age comes for us all…
Altien's prototype is already built
Altien represents exactly the type of entrepreneurial team we are looking for – agile, coachable and close to user needs. They combine solid insight with the ability to test and adapt the solution they develop quickly.
Therese Oppegaard, Business Developer, Validé
“Suddenly all I heard was screaming”
Far too many people with a relative in a care home have a story to tell about how their loved ones have been failed, and some of those stories are heart-breaking – for residents, families, and staff alike.
And they can destroy the businesses we rely on to care for our elderly loved ones.
Tommaso Orlando, one of Altien’s founders, spent years on evening and night shifts. He remembers the night he heard screams coming from a resident’s room.
“I ran to the room and into a crisis. A next-of-kin who I knew had arrived to see her mother, who had dementia. Her mother was standing there, her clothes clenched in her hands., totally distraught.
“These clothes were really expensive and a really important part of her possessions – and, I guess, her past. But they had been washed incorrectly on the previous shift and were ruined.
“The request to ‘please wash these carefully’ had been shared verbally, then disappeared. The assistant who did the washing was a short-term stand-in who never saw the note.
“The fallout was immediate: distress for the family, conflict at the door, and a demoralised night shift team who hadn’t even made the mistake.
“Now, this might seem like a small event but this kind of thing is happening thousands of times every day across our industry. That’s horrible for residents, family and staff, but it’s also destroying the care homes we rely on.
“Even if you just look at this single incident, you’ve got to multiply the impact across residents and wards that hear about it, and then the spread via poor word-of-mouth and then staff burnout.
“Would you send your mother to ‘that terrible place where they don’t even know how to wash clothes properly’?”
Altien's in-built marketplace offers great value for users and big growth for investors.
Benefits for everyone
Altien offers clear, measurable benefits for its different target audiences:
For care homes and staff
Productivity: One hub for practical updates reduces duplicate calls and ad-hoc chasing across shifts
Lower stress: Fewer interruptions; clearer handovers; less “who knew what?” drama
Recruitment & retention: A calmer, more predictable workday helps keep good people in post - and makes onboarding faster because the “how we do things” is visible from day one
Regulatory compliance: Structured family involvement and auditable, consistent information flows support compliance and reduce deviation risk
For next-of-kin and residents
Ease of communication: Families get the essentials in one place without endless phone tag
Better communication: Updates are timely and reach the right person; messages don’t vanish between shifts
Effective care: When practical details (from appointments to belongings) are handled well, frontline time shifts back to residents
Less stress & wasted time: Clear expectations reduce friction; families can act quickly on small needs (e.g., toiletries or clothing) instead of making extra trips.
Of course, none of this becomes a reality without support and the investor proposition is strong too:
There is a large, addressable and underserved market: residential care homes in their home country of Norway alone house 450,000 users and growing due to ageing populations
Their SaaS subscription model offers strong repeat revenue opportunities
A planned marketplace expansion will engage homes, residents, and next-of-kin for essentials (e.g., clothing, toiletries, services) and offer exponential growth potential
And, of course, there's the aspect of simple self-interest. Age comes for us all…
Altien's prototype is already built
Altien represents exactly the type of entrepreneurial team we are looking for – agile, coachable and close to user needs. They combine solid insight with the ability to test and adapt the solution they develop quickly.
Therese Oppegaard, Business Developer, Validé
“Suddenly all I heard was screaming”
Far too many people with a relative in a care home have a story to tell about how their loved ones have been failed, and some of those stories are heart-breaking – for residents, families, and staff alike.
And they can destroy the businesses we rely on to care for our elderly loved ones.
Tommaso Orlando, one of Altien’s founders, spent years on evening and night shifts. He remembers the night he heard screams coming from a resident’s room.
“I ran to the room and into a crisis. A next-of-kin who I knew had arrived to see her mother, who had dementia. Her mother was standing there, her clothes clenched in her hands., totally distraught.
“These clothes were really expensive and a really important part of her possessions – and, I guess, her past. But they had been washed incorrectly on the previous shift and were ruined.
“The request to ‘please wash these carefully’ had been shared verbally, then disappeared. The assistant who did the washing was a short-term stand-in who never saw the note.
“The fallout was immediate: distress for the family, conflict at the door, and a demoralised night shift team who hadn’t even made the mistake.
“Now, this might seem like a small event but this kind of thing is happening thousands of times every day across our industry. That’s horrible for residents, family and staff, but it’s also destroying the care homes we rely on.
“Even if you just look at this single incident, you’ve got to multiply the impact across residents and wards that hear about it, and then the spread via poor word-of-mouth and then staff burnout.
“Would you send your mother to ‘that terrible place where they don’t even know how to wash clothes properly’?”
Altien's in-built marketplace offers great value for users and big growth for investors.
Get involved
Altien exists to stop this domino effect.
With a single, structured place for practical instructions and updates, the right people see the right note at the right time — and small lapses stop turning into big problems.
Altien is now inviting municipalities and care institutions to join a nine-month pilot, with hands-on support from the team and genuine co-creation of features that save time and strengthen family involvement.
A working prototype is ready, and the venture is backed by Valide AS and Innovation Norway, with growing interest from pilot environments.
If you run a care home group, this is a chance to shape a tool built “for care, with care”, and to prove the operational benefits before broader rollout.
If you’re an investor, Altien offers a focused SaaS platform for a large, underserved segment, designed by practitioners and aimed at measurable outcomes: fewer missed appointments, fewer lost belongings, calmer shifts and happier families.
Altien is opening conversations now with pilot partners and investors who want to help set a new standard for everyday care.
Get in touch via Altien’s website to request prototype access and to find out more.
Get involved
Altien exists to stop this domino effect.
With a single, structured place for practical instructions and updates, the right people see the right note at the right time — and small lapses stop turning into big problems.
Altien is now inviting municipalities and care institutions to join a nine-month pilot, with hands-on support from the team and genuine co-creation of features that save time and strengthen family involvement.
A working prototype is ready, and the venture is backed by Valide AS and Innovation Norway, with growing interest from pilot environments.
If you run a care home group, this is a chance to shape a tool built “for care, with care”, and to prove the operational benefits before broader rollout.
If you’re an investor, Altien offers a focused SaaS platform for a large, underserved segment, designed by practitioners and aimed at measurable outcomes: fewer missed appointments, fewer lost belongings, calmer shifts and happier families.
Altien is opening conversations now with pilot partners and investors who want to help set a new standard for everyday care.
Get in touch via Altien’s website to request prototype access and to find out more.
Get involved
Altien exists to stop this domino effect.
With a single, structured place for practical instructions and updates, the right people see the right note at the right time — and small lapses stop turning into big problems.
Altien is now inviting municipalities and care institutions to join a nine-month pilot, with hands-on support from the team and genuine co-creation of features that save time and strengthen family involvement.
A working prototype is ready, and the venture is backed by Valide AS and Innovation Norway, with growing interest from pilot environments.
If you run a care home group, this is a chance to shape a tool built “for care, with care”, and to prove the operational benefits before broader rollout.
If you’re an investor, Altien offers a focused SaaS platform for a large, underserved segment, designed by practitioners and aimed at measurable outcomes: fewer missed appointments, fewer lost belongings, calmer shifts and happier families.
Altien is opening conversations now with pilot partners and investors who want to help set a new standard for everyday care.
Get in touch via Altien’s website to request prototype access and to find out more.
Get involved
Altien exists to stop this domino effect.
With a single, structured place for practical instructions and updates, the right people see the right note at the right time — and small lapses stop turning into big problems.
Altien is now inviting municipalities and care institutions to join a nine-month pilot, with hands-on support from the team and genuine co-creation of features that save time and strengthen family involvement.
A working prototype is ready, and the venture is backed by Valide AS and Innovation Norway, with growing interest from pilot environments.
If you run a care home group, this is a chance to shape a tool built “for care, with care”, and to prove the operational benefits before broader rollout.
If you’re an investor, Altien offers a focused SaaS platform for a large, underserved segment, designed by practitioners and aimed at measurable outcomes: fewer missed appointments, fewer lost belongings, calmer shifts and happier families.
Altien is opening conversations now with pilot partners and investors who want to help set a new standard for everyday care.
Get in touch via Altien’s website to request prototype access and to find out more.
