the fastest, most efficient way to
Transform your business with AI
Join 150+ founders, COOs, CTOs and CMOs who have taken control of AI - making small, focused changes to deliver greater productivity, slash software costs, and make their businesses more rewarding places to work. You're backed by a team with deep experience of building, growing and selling businesses.
Recognised by
The reality
The pressure is on.
The board wants AI results. Yesterday. Rivals are moving faster than you, while costs, risks and failed pilots weigh heavily.
It's time to be a hero.
Before
“AI is everywhere… but where do we even start?”
After
An AI strategy, created just for you, transforms the way colleagues work, using autonomous (“agentic”) systems to make everyone’s days more productive and less stressful, whilecutting the time, cost & riskof AI adoption.
Before
“I’m scared about what this all means for me.”
After
Upskilling colleagues using platformsdesigned around your processes and workflows ensures they’re fluent in AI and willing to adopt new systems that drive measurable business success.
Before
“All I want is safe, compliant AI systems that give immediate ROI!”
After
Bespoke, agentic systems become a trusted partner — doing what you need, in the way you need it. They are built inside your existing stack, delivering results within a month.
Before
“Ugh. My legacy software is huge and cluttered and makes my life a misery.”
After
Small, bespoke systems - from CRMs to outbound prospecting tools - streamline tasks, improve outputs, andput an end to ever-growing licensing fees.
What we ship fast
Where are your
quick wins?
Are you stuck paying ever-growing licence fees for off-the-shelf software you don't use 80% of (and don't even fit how you work)? Have you been burned before, paying dev teams for months of work to build bespoke systems that didn't work? Welcome to a brave new AI world.
(Times are subject to complexity.)
Simple CRM
Contact tracking, pipeline stages, activity log.
Task Planner
Team scheduling linked to clients or projects.
Newsletter Tool
Templates, send tracking, subscriber management.
Internal Dashboard
KPIs, charts, real-time data from your APIs.
Landing Page Gen.
AI-generated pages deployed at custom URLs.
Admin Panel
Manage content, users, or settings for any app.
Client Portal
Shared project status, files, and communication.
API Reporting
Pull data from Meta, Google, Stripe — one dashboard.
Why choose SmplCo?
Strategy people who can build.
Builders who can do strategy.
Most firms sit on one side of that line. We have built and implemented systems for clients and our own companies, meaning we sit on both sides. That's the difference.
Deep business strategy roots.
We start from a real understanding of how your business creates value and where AI can make a meaningful difference, fast.
We’ve actually shipped AI.
In production, for ourselves and for clients. We’ve broken things and learned what holds up under load.
Unconflicted advice.
We don’t sell models, licenses or seats. We have no incentive to push you anywhere except the right answer.
Your AI partner.
We work alongside your team, not at arm’s length. We’ll make sure your team has everything they need to operate without us, when the time comes.
How we give you AI superpowers
Move fast,
don't break things.
With SmplCo as your guide, there's no need to make things complicated. We're all about small wins that deliver big results. To nail AI strategy and delivery, we follow four steps.
Diagnose
We spend time with your leadership and teams to understand where AI fits — and where it doesn’t.
2 weeksDesign
We produce the roadmap, the system architecture, and the success metrics your board can sign off on.
3–4 weeksBuild
We embed with your team to ship the first system into production — with evals, guardrails and observability baked in.
6–12 weeksOperate
We hand over to your team with the tools and feedback loops to make the system compound over time.
OngoingTimeframes are typical — your engagement will be scoped specifically.
Failure modes
Where companies get AI wrong.
AI implementation is genuinely hard. Here's what you need to be careful to avoid:
Pilot purgatory.
Most enterprise GenAI projects die between proof-of-concept and production — not because the technology failed, but because nobody designed the system around it.
Hallucinations in front of customers.
Models invent facts. Without retrieval, evaluations and guardrails, that’s a brand and legal risk waiting to happen.
Tool sprawl without a roadmap.
Twelve pilots, twelve vendors, zero coherence. Investment without compounding.
Underestimating the data work.
The model is the easy part. Data plumbing, governance, retrieval design and feedback loops are 80% of the actual job.
“Strategy” from people who haven’t built.
Slideware advice without engineering instinct produces roadmaps that don’t survive contact with reality.
No measurement, no learning.
Without evaluations and live observability, you can’t tell if AI is working — let alone improve it.
1 Gartner. 2 McKinsey, State of AI.
Proof
Don't take our word for it.
150+
Products & systems shipped
€10M+
Raised by clients
61% ↓
Ave time & cost reduction
Case study 01 — Strategy / SaaS
Vibe-coded prototype → production system in one week
BAS TrustDesk tells boards and investors whether a company is building what its strategy promised — connecting read-only to Jira, GitHub and Azure DevOps, then turning that data into traceable, board-ready reports. In a 5-day sprint we cut six target users down to one and handed over a design system the team carried straight into a full production rebuild.
Read the story
Case study 02 — Supply Chain / Reporting
A 5-day prototype that scaled to tens of thousands of companies
Compera helps tens of thousands of companies meet regulatory requirements and cut their reporting burden. It began as a 5-day prototype to simplify sustainability data sharing — winning awards and partner buy-in — then grew into an MVP and a full-scale platform through our lean design-and-build model.
Read the storySmplCo's prototype made it much easier to anchor the project within the organisation and test the solution with users.
Vibeke Bjaanes
Innovation Manager, Sparebank1 Sør-Norge
Working with SmplCo is a dream start for anyone who wants to innovate.
Lene Koll
CEO, Compera
Simply insane. Incredibly good. No b******t delivery.
Thomas Thorsell-Arntsen
CEO, W3Schools
Working with the Smpl team was an amazing experience. They manage to decrypt my thoughts and create something exceptional.
Dimitris Neocleous
CEO & Co-Founder, iMe
It took 2 weeks to create our MVP with SmplCo. Before it took us six months and eight times the money.
Simen Sanna
CEO & Co-Founder, Saddle
Smpl has done for us as the name implies - taken something complex and made it beautifully simple, helping us raise and helping us sell.
Kitty Harris
Head of Business Development, Enquip Energy
SmplCo is my go-to partner for everything - from product design and development to branding and collateral.
Petter Støldal
Founder, Nucase
Their ability to listen, communicate and transform complex ideas into reality meant that we came away from our project as very happy bunnies - especially as our prototype played a huge role in us securing investment.
Mark Cox
Co Founder, Orli
I can confidently say that SmplCo are the best technical team I have ever worked with. No long briefing meetings, no need to learn jargon, and no question considered silly.
Tahani Carruthers
Founder, Venture Bento
SmplCo's prototype made it much easier to anchor the project within the organisation and test the solution with users.
Vibeke Bjaanes
Innovation Manager, Sparebank1 Sør-Norge
Working with SmplCo is a dream start for anyone who wants to innovate.
Lene Koll
CEO, Compera
Simply insane. Incredibly good. No b******t delivery.
Thomas Thorsell-Arntsen
CEO, W3Schools
Working with the Smpl team was an amazing experience. They manage to decrypt my thoughts and create something exceptional.
Dimitris Neocleous
CEO & Co-Founder, iMe
Trusted by founders and teams at
FAQ
Questions you might not ask on a call.
We already have an internal AI team. Do we still need you?
Maybe. Maybe not. Internal teams are usually strong on a specific layer (e.g. model fine-tuning or prompt engineering). We are brought in when you need experts who know what will drive business growth — and what is a waste of time. We also bring a start-up mentality and methodology that ensures change happens really fast.
How is this different from hiring another consultancy?
We are SmplCo. We have built a global name and a reputation based on looking for the simplest, most effective solutions for our clients — solutions that deliver maximum ROI. We never build monsters.
What about our IP and data?
We guarantee the confidentiality of any IP that arises through the course of our work and the safety of the data within any proprietary systems we build. FYI: when using AI of any kind, you will almost certainly be using 3rd-party AI models as part of your stack (e.g. Claude or ChatGPT). This is how the vast majority of firms leverage AI. We cannot guarantee the efficacy of these 3rd-party platforms — and anyone who says they can is lying to you.
What does this cost?
This is very much horses for courses. We promise one thing: we will be open, honest and transparent the whole way. (There is a lot of "land then expand" in this industry.) Our projects usually start with our 5-Day Sprints, delivering either Visionary Prototypes (to test viability and align stakeholders) or stripped-back, functional Proof of Concepts (to test feasibility and define tech stacks). These sprints cost £8,100.
How fast can we see value?
Really fast — though a lot depends on data readiness. Beyond the sprints mentioned above, a focused roadmap engagement can give you a board-ready plan in 4 weeks. Bespoke systems designed for your work environment and workflows — such as CRMs — can be in place in as little as 3 weeks. The same goes for newsletter tools, client portals, API reporting… the list goes on.
What if we are not sure where to start?
That is the most common reason people call us. The first conversation costs nothing and is designed to surface where the highest-leverage starting point actually is.
Stop guessing where AI fits.
Start building where it pays off.
A 30-minute call with a SmplCo senior partner. No deck. No pitch. Just a conversation about your situation and where the leverage is.
Book a strategy callYou'll speak directly with our MD, Andreas — not a sales rep.