Andreas Wins People's Choice Marketing Award 2025

Yes, the same Andreas who spends his weekdays leading SmplCo's international projects somehow also runs a local bar that's become a full-blown LinkedIn phenomenon. Gnu Bar's mix of honesty, humour and chaos has earned a big following (and apparently a marketing award).
"The whole idea behind Gnu was to write like someone who's three pints in, speaking his mind about everything he sees on LinkedIn. Honest, rough around the edges, sometimes calling people out, but always with a bit of humour and heart."
Says Andreas
We're proud of you, Andreas, and of Gnu, the slightly drunk claymation mascot who's clearly struck a nerve. Check out the Gnu on Linkedin.

Keep reading

Your Brand Is Too Polished. That's the Problem.
A half-chaotic bar in Stavanger built a more distinctive presence than companies with much bigger budgets. Here is why polished is forgettable.

A Legal AI Firm Just Hired Jude Law. Storytelling Is Back As A Must-Have Moat.
A legal AI company just hired Jude Law. In a world where anyone can vibecode a product, storytelling is a crucial moat for you & your tech. Here's why — and how to do it.

Attention Is the New Gold. Here's How Founders Win It.
You do not have an attention problem — you have a relevance problem. What founders get wrong about winning attention, and the frameworks we use to fix it.