Our MD Andreas just won “People’s Choice” at the 2025 Marketing Awards

Big congrats to our Managing Director, Andreas Melvær, who picked up the People’s Choice Award at this year’s Marketing Day in Stavanger, on behalf of his side project, Gnu Bar.

Yes, the same Andreas who spends his weekdays leading SmplCo’s international projects somehow also runs a local bar that’s become a full-blown LinkedIn phenomenon. Gnu Bar’s mix of honesty, humour and chaos has earned a big following (and apparently a marketing award).

"The whole idea behind Gnu was to write like someone who’s three pints in, speaking his mind about everything he sees on LinkedIn. Honest, rough around the edges, sometimes calling people out, but always with a bit of humour and heart."

Says Andreas

We’re proud of you, Andreas, and of Gnu, the slightly drunk claymation mascot who’s clearly struck a nerve. Check out the Gnu on Linkedin.