Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

All Brand Business Case study Corporate Innovation Culture Digital design Digital development Digital prototype Entrepreneurs Incubators Innovation Marketing Saas start-up Start-ups Technology Workshops

All Brand Business Case study Corporate Innovation Culture Digital design Digital development Digital prototype Entrepreneurs Incubators Innovation Marketing Saas start-up Start-ups Technology Workshops

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5 steps to build an innovative culture that drives growth

Want to create an amazing place to work that delivers long-term, sustainable growth? Desi, our business growth expert, has the answers...

Smpl's Michael Millar when he was a journalist, in body armour and helmet

Brand Business Marketing

“Remember, no one can taste what you taste”

Meet Michael, our Head of Marketing & Brand, as he talks about the biggest error in marketing, and going to war by mistake....

Aggressive kid calling by vintage phone

Brand Business Marketing

How to be a successful innovator, without ‘being in sales’

‘Sales’ is a dirty word to many. Here's how to do it without feeling dirty....

Scrabble tiles spelling 'own your story'

How to use stories to build your brand and win loyal customers

Michael, Smpl's Head of Marketing, explores the amazing things that storytelling does to our brains and for our brands....