Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Smpl co-founder and unicorn tech mogul, Lasse Andresen, told entrepreneurs and innovators at London Tech Week how he built a $1bn company...

Our start-up client quickly won a huge contract – and an award – using their Smpl prototype. Here's how...

Desi, our head of business advisory, has spent 30 years building firms. He reveals the mistakes many make... and how to avoid them....

Lasse Andresen took his company from pre-seed start-up to $1bn+ valuation. He shares how to get it right form the start ...