Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Jingjing Li, our User Experience (UX) expert, explains how to create a prototype that is flexible, futureproof, and avoids all the usual problems ...

Smpl's MD & King of Workshops, Andreas, gives you his top tips for getting your project off to a flying start, while avoiding pitfalls...