Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

The inspiring true story of how our head of product development conceived, built, and sold his own SaaS company....

Meet Line Hjartarson, design thinker, leader, and new Chair of SmplCo. Here, Line talks about her eclectic career, the wild experience that introduced her...

Find out how SR-Bank became so good at digital innovation, when so many big corporates struggle....

In Norway's tech hub we're bringing digital start-ups to life, while helping a leading tech incubator get better return on its investments. Find out...

Our UX expert Magnus explains the 5 things you have to get right at the start of a digital project....