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Smpl minds
Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.
You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...
Lasse Andresen, Smpl’s start-up guru and founder of unicorn firm ForgeRock, shares the secrets of his start-up success (including the importance of camels)...
Meet Andras, our Head of Development, as he talks about creating monsters, mistakes that wreck digital projects, and being one of the ‘Jinxed Ones’...
Michael, Smpl's Head of Marketing, explores the amazing things that storytelling does to our brains and for our brands....
Lasse Andresen, Smpl’s start-up titan, on building his billion-dollar company, why he doesn't trust 'unique' ideas, and the power of getting started...
Andreas, Smpl’s Head of Design, on how to make or break a digital project, why impossible ideas matter, and being mistaken for a pirate....