Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Andreas, Smpl’s Head of Design, on how to make or break a digital project, why impossible ideas matter, and being mistaken for a pirate....

Desi, our Head of Business Advisory, on his football career, building international brands, and putting survival before fashion...

Smpl's MD & King of Workshops, Andreas, gives you his top tips for getting your project off to a flying start, while avoiding pitfalls...

SmplCo UX supremo, Bjørn Ivar, on the random comment that inspired his market-leading tech firm, the size of fish, and having unresolved issues with...