Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Michael, Smpl's Head of Marketing, explores the amazing things that storytelling does to our brains and for our brands....

Lasse Andresen, Smpl’s start-up titan, on building his billion-dollar company, why he doesn't trust 'unique' ideas, and the power of getting started...

Andreas, Smpl’s Head of Design, on how to make or break a digital project, why impossible ideas matter, and being mistaken for a pirate....

Desi, our Head of Business Advisory, on his football career, building international brands, and putting survival before fashion...

SmplCo UX supremo, Bjørn Ivar, on the random comment that inspired his market-leading tech firm, the size of fish, and having unresolved issues with...