Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Smpl’s Head of Development, Andras, explains the principles of good digital development so you can avoid digital hell....

Jingjing Li, our User Experience (UX) expert, explains how to create a prototype that is flexible, futureproof, and avoids all the usual problems ...

SmplCo UX Supremo, Bjørn Ivar, reveals the key ingredients to designing and building a successful business website...

Entrepreneur (and SmplCo UX Supremo) Bjørn Ivar built an industry-leading SaaS company. He has made all the mistakes, so you don’t have to...

Lasse Andresen, Smpl’s start-up guru and founder of unicorn firm ForgeRock, shares the secrets of his start-up success (including the importance of camels)...