Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Lasse Andresen, Smpl’s start-up guru and founder of unicorn firm ForgeRock, shares the secrets of his start-up success (including the importance of camels)...

Andreas, Smpl’s Head of Design, on how to make or break a digital project, why impossible ideas matter, and being mistaken for a pirate....