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Smpl minds
Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.
You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...
Lasse Andresen, Smpl’s start-up titan, on building his billion-dollar company, why he doesn't trust 'unique' ideas, and the power of getting started...
Andreas, Smpl’s Head of Design, on how to make or break a digital project, why impossible ideas matter, and being mistaken for a pirate....
Desi, our Head of Business Advisory, on his football career, building international brands, and putting survival before fashion...
SmplCo UX supremo, Bjørn Ivar, on the random comment that inspired his market-leading tech firm, the size of fish, and having unresolved issues with...