Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

‘You guys made what we’re doing feel important. You really wanted us to succeed, believed in us, and delivered exactly what we needed'...

Entrepreneur (and SmplCo UX Supremo) Bjørn Ivar built an industry-leading SaaS company. He has made all the mistakes, so you don’t have to...

Meet Michael, our Head of Marketing & Brand, as he talks about the biggest error in marketing, and going to war by mistake....

Lasse Andresen, Smpl’s start-up guru and founder of unicorn firm ForgeRock, shares the secrets of his start-up success (including the importance of camels)...

‘Sales’ is a dirty word to many. Here's how to do it without feeling dirty....

Meet Andras, our Head of Development, as he talks about creating monsters, mistakes that wreck digital projects, and being one of the ‘Jinxed Ones’...