SmplCo: 'world-class' AI development

Apparently, SmplCo is world-class now. "WHAT?! Why? How?" you say? Well, we'll tell you.
Figma just published a case study on how we took our client Saddle from a rough idea to a live product in 2 weeks.
Figma - which is the gold standard for digital design - rarely does this and only chooses the best examples it can find from across the globe.
This is like being a local carpenter, and Black & Decker (the biggest tool company in the world) putting a picture of your work on their front page and saying: "Look everyone, THIS is how you use a drill."
馃弳 Which is why we're so excited by this validation of our work.
What made this project stand out wasn't just speed, though.

Saddle is a software platform that helps companies make faster, better decisions and drive innovation, particularly in crucial periods in mergers and acquisitions (M&A).
By working with us, Saddle dramatically shortened the time it took to create the software, while slashing costs.
"Before, the equivalent process to create a working MVP like the one we have for Saddle took us six months and eight times the money," says Simen Sanna, CEO and founder of Saddle.
Simen (pictured below, L, with co-founder Johan Steen) is a Norwegian SaaS entrepreneur and former energy engineer who exited his last company in 2021 after developing the world's leading software for decarbonising offshore vessels.

To achieve these amazing results we used AI-assisted "vibecoding" that didn't result in a bowl of code spaghetti.
Using our own 'SmplCo method', we vibecoded responsibly, resulting in something sustainable. A product built on rock... not on sand, like so many vibecoded products.
The result:
- Usable components
- Beautiful design
- No headaches for the developers who have to maintain it later
- A sustainable path for Saddle to grow and thrive
All in 2 weeks.
Not bad.
If you want to talk about bringing your idea to life as efficiently and effectively as is humanely possible get in touch for a free consultation.

About the author
Michael Millar
Partner & Co-founder, SmplCo
Michael is a partner and co-founder of SmplCo. Before taking on go-to-market responsibilities for both SmplCo and our clients, he was a journalist (BBC, Reuters, Spectator), political lobbyist, and global comms leader.
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