Free guide for teams & founders
Build your own internal tools
A practical guide to replacing SaaS bloat with tools that actually fit how you work. Using Claude Code, Figma, and a modern web stack.
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the guide
We built our own CRM, newsletter tool, task planner, and Meta Ads integration. This guide shares what we learned — what worked, what to avoid, and how to get started.
Why Build Your Own?
The real cost of SaaS sprawl — paying for a thousand features and using forty. Why the economics have shifted.
What's Easy to Build
CRMs, task planners, dashboards, email tools, admin panels — what takes days vs. weeks, and what to avoid.
The Stack
Supabase, Next.js, Vercel, and an AI coding assistant. What you need, what it costs, and how it fits together.
Figma for Your Style Guide
Setting up a basic design system — colors, typography, components. Keep your tools looking professional with minimal effort.
Building with Claude Code
How to prompt effectively, what to build first, and how to iterate. The boring parts write themselves.
What's actually easy to build
These used to require a dev team and months of work. With AI coding tools, most of them take days or weeks — and they'll fit your workflow better than any off-the-shelf platform.
Simple CRM
1–2 weeksContact tracking, pipeline stages, activity log
Task planner
1 weekTeam scheduling linked to clients or projects
Newsletter tool
1 weekTemplates, send tracking, subscriber management
Internal dashboard
2–3 daysKPIs, charts, real-time data from your APIs
Landing page generator
1 weekAI-generated pages deployed at custom URLs
Admin panel
2–3 daysManage content, users, or settings for any app
Client portal
1–2 weeksShared project status, files, and communication
Reporting with API integrations
1–2 weeksPull data from Meta, Google, Stripe — one dashboard
What to watch out for
Building your own tools is easier than it used to be. That doesn't mean it's free of tradeoffs. The guide covers these in detail.
Get started in 5 days
You don't need to rip out everything at once. Start with one tool, the one that's most painful or most wasteful. Here's a week-long plan.
Audit
What tools do you use? What do you actually need? What's annoying?
Pick one
Choose the most painful or wasteful tool. That's your first build.
Set up
Supabase + Next.js + Vercel. Design the data model. Get the stack running.
Build
Build the core feature. Use AI to move fast. Don't over-think it.
Ship
Test it with your team. Deploy it. Iterate next week.
Get your free Build Guide
8 pages of practical advice on building internal tools with AI coding assistants and Figma. Based on what we actually built for ourselves.
Get the free guide
8 pages of practical advice on building internal tools with AI coding assistants and Figma.
Want us to build it for you?
We've built 125+ digital products for startups, scaleups, and global brands. If you want help building your own internal tools — or want us to do it — we're here.