Bring your Big Idea to life
World-beating, AI-assisted product design
Conceive, design, develop and launch a product users will love. Our unique process validates ideas, wins buy-in, raises investment, lands partnerships, and wins customers. And we do all that more efficiently and effectively than anyone else. Anywhere.

01 — Product
Bring your product to life
Nail your idea, build something users will love, and prove it works. From five-day prototypes to ongoing product design, we help you go 'from Post-It to product'.
Tailored to you
Whoever and wherever you are, we can help you take on the world. Clients from Costa Rica to Kazakhstan have brought ideas to life using our unique process.
Find your new focus
Our famous 5-Day Sprints
Define new solutions, test viability, and win investment, with Silicon Valley-quality assets
- Clickable prototype or proof of concept
- 3 live Figma workshops
- Designers, strategists & AI experts
- Pitch-ready brand assets
Build & deploy fast
Design on Demand
Launch new products fast, without full-time hires. Just the talent you need, on demand.
- Expert strategy & tech leadership
- Full-stack dev & AI engineering
- UX/UI, design systems & libraries
- Testing, validation & launch support
Raise funding
Meet investors
Access our international network of investors, including HNWIs, VCs, PE & more
- Tens of millions raised by clients
- End-to-end (pre-)seed fundraising
- Pitchdecks, memoranda & content
- Audits, approaches & term-sheet analysis
Bring ideas to life
Our famous 5-Day Sprints
Define new solutions, win immediate buy-in, and test viability, with Silicon Valley-quality
- Clickable prototype or proof of concept
- 3 live Figma workshops
- Designers, strategists & AI experts
- Pitch-ready brand assets
Build & deploy fast
Design on Demand
Launch new products fast, without full-time hires. Just the talent you need, on demand.
- Expert strategy & tech leadership
- Full-stack dev & AI engineering
- UX/UI, design systems & libraries
- Testing, validation & launch support
Transform your business
Learn our secrets
Embed an AI-enabled innovation culture where ideas thrive & no opportunity is lost
- Our unique innovation process
- New revenue streams, fast
- Less time, risk & cost
- Empower staff to ship ideas
Trusted by founders and teams at
5-Day Sprints
Nail your vision. Align stakeholders. Land funding.
Product Design as a Service
Ongoing, flexible access to a full product team.
02 — Business
Bring your business to life
Everything you need to look credible, get in front of the right people, and pitch ideas with confidence. From branding, websites, decks, and video, to crucial internal systems. This is the go-to-market support you need to create an efficient, credible business.
Branding
From first logo to full identity systems.
Websites
Designed and built in-house. No external developer needed.
Investor Pitch & Sales Decks
Designed in Figma. Delivered as editable files + PDF.
Video & Animation
Bring your story to life on screen.
Custom Business Tools
Stop paying for software that does 10% of what you need.
Optional Add-ons
These can be added to any package and are scoped separately.
Copywriting & content strategy
Custom photography / image sourcing
Email template design
Blog setup & content migration
Analytics & tracking setup
Ongoing maintenance retainer
Marketing strategy & launch plan
Animation & motion direction
Google Slides / PowerPoint conversion
Our work
From idea to shipped
A few of the 150+ products and services we've brought to life, for everyone from pre-seed founders to global innovation teams.
150+
Products & MVPs built
€10M+
Raised by clients
61% ↓
Ave time & cost
Don't just take our word for it
SmplCo's prototype made it much easier to anchor the project within the organisation and test the solution with users.
Vibeke Bjaanes
Innovation Manager, Sparebank1 Sør-Norge
Working with SmplCo is a dream start for anyone who wants to innovate.
Lene Koll
CEO, Compera
Simply insane. Incredibly good. No b******t delivery.
Thomas Thorsell-Arntsen
CEO, W3Schools
Working with the Smpl team was an amazing experience. They manage to decrypt my thoughts and create something exceptional.
Dimitris Neocleous
CEO & Co-Founder, iMe
It took 2 weeks to create our MVP with SmplCo. Before it took us six months and eight times the money.
Simen Sanna
CEO & Co-Founder, Saddle
Smpl has done for us as the name implies - taken something complex and made it beautifully simple, helping us raise and helping us sell.
Kitty Harris
Head of Business Development, Enquip Energy
SmplCo is my go-to partner for everything - from product design and development to branding and collateral.
Petter Støldal
Founder, Nucase
Their ability to listen, communicate and transform complex ideas into reality meant that we came away from our project as very happy bunnies - especially as our prototype played a huge role in us securing investment.
Mark Cox
Co Founder, Orli
I can confidently say that SmplCo are the best technical team I have ever worked with. No long briefing meetings, no need to learn jargon, and no question considered silly.
Tahani Carruthers
Founder, Venture Bento
SmplCo's prototype made it much easier to anchor the project within the organisation and test the solution with users.
Vibeke Bjaanes
Innovation Manager, Sparebank1 Sør-Norge
Working with SmplCo is a dream start for anyone who wants to innovate.
Lene Koll
CEO, Compera
Simply insane. Incredibly good. No b******t delivery.
Thomas Thorsell-Arntsen
CEO, W3Schools
Working with the Smpl team was an amazing experience. They manage to decrypt my thoughts and create something exceptional.
Dimitris Neocleous
CEO & Co-Founder, iMe

Our Barclays Eagle Labs partnership
Live sessions for
ambitious founders
Webinars Mike, Andreas and the team have run with Barclays Eagle Labs for hundreds of founders — on AI integration, fundraising, vibe coding and prototyping. Watch any session in full.

Effectively integrate AI into your product
· 62 minutes

Successful fundraising in 2026
· 62 minutes

Go from idea to product with AI vibe coding
· 59 minutes

Prototyping to land investment and win customers
· 62 minutes
Eagle Labs member? Read about our partnership or grab your exclusive 25% discount.
Recognised by

Smpl Insights
Ideas worth stealing
Thoughts on AI, prototyping and building startups — tales of success and disaster from people who've done it themselves.
Free guides, no strings
Practical guides Mike, Andreas and the team have written for the founders we work with every week.

13 pages · 1,276 downloads
Build with AI Without Building a Monster
Our playbook on how we plan, design and ship AI products.

11 pages · 612 downloads
Pitch Prep Guide
Frameworks for nailing your investor pitch.

8 pages · 263 downloads
Attention is New Gold
Brand and storytelling for the most distracted era ever.

10 pages · 174 downloads
Build Your Own Tools
Replace SaaS bloat with tools that actually fit.
Not sure which package?
Book a free discovery call. We'll help you figure out what you need, scope it properly, and give you an honest recommendation — even if it's "you don't need us yet."
Frequently asked questions
- What is a 5-Day Prototype?
- A 5-Day Prototype is a focused, one-week sprint that takes a product idea from post-it to clickable prototype. Monday to Friday, SmplCo runs workshops with your team, iterates live in Figma, and delivers a pitch-ready clickable demo by the end of the week. It replaces months of discovery and is typically used by founders raising capital or enterprise teams aligning stakeholders.
- How long does a prototype take at SmplCo?
- Five working days — Monday to Friday. The 5-Day Prototype is a fixed-scope, fixed-time engagement. Longer projects (ongoing product design or custom software builds) run on separate timelines.
- What services does SmplCo offer?
- SmplCo offers six packaged services: the 5-Day Prototype, Product Design as a Service, Branding, Websites, Investor Pitch & Sales Decks, and Video & Animation. Packages are designed to cover the essentials a founder or scale-up needs to go from idea to growth without assembling a dozen separate vendors.
- Who is SmplCo for?
- Founders, scale-ups, and enterprise innovation teams. SmplCo has helped build over 150 digital products for companies raising from pre-seed to Series C, as well as established enterprises including Barclays Eagle Labs.
- Where is SmplCo based?
- SmplCo has five offices: Stavanger (HQ), London, San Francisco, Szeged, and St. Gallen. Most engagements run remotely or hybrid with on-site workshops where useful.
- How do I get started?
- Book a free 30-minute discovery call at smpl.as/book, or email andreas@smpl.as. SmplCo will map your goal to the right service and share a fixed-price proposal within 48 hours.








