Free guide for startups & scaleups

Nail your investor pitch

Practical activities to help you focus on what investors want to hear, and how they want to hear it. Download the free Pitch Prep Guide Pack.

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What's inside
the guide

Five practical frameworks designed by experts who've helped 125+ startups raise investment, build products, and land their first customers — including a team that founded and sold a $2.8bn cyber security unicorn.

01

Brainstorm Your Key Messages

Nail down the key ingredients of an irresistible value proposition — problem, solution, unique value, customers, traction, and more.

02

Prioritise What to Say

Structure the key sections for a full investor pitch deck. Know exactly what to include and what to leave out.

03

Tell an Engaging Story

Bring your product or service to life. Demonstrate value and engage your audience with a compelling narrative.

04

Think Like an Investor

Put yourself in an investor's shoes. A checklist of everything they want to know — from traction to team to revenue.

05

Real World Success

Free advice from experts who've helped companies raise millions (and raised billions themselves).

Download the full guideFree — no strings attached

Think like an investor

Before you pitch, put yourself in the investor's shoes. Here's what they want to know. The guide helps you nail every single one.

Have they immediately captured my attention?
Is there a clearly defined customer problem?
Is it clear how the proposed solution addresses this problem?
Is there any proof anyone wants this? (evidence of traction)
Is there a clear route to revenue?
Is there a team with the right skills and experience?
Have they articulated achievements and future milestones?
Is their ask clear and specific?

Don't just take our word for it

Their ability to listen, communicate and transform complex ideas into reality meant that we came away from our project as very happy bunnies — especially as our prototype played a huge role in us securing investment.

Dr. Mark Cox

Dr. Mark Cox

Co-founder, Orli

I can confidently say that SmplCo are the best technical team I have ever worked with. No long briefing meetings, no need to learn jargon, and no question considered silly.

Tahani Carruthers

Tahani Carruthers

Founder, Venturleytics

Smpl has done for us as the name implies — taken something complex and made it beautifully simple, helping us raise and helping us sell.

Kitty Harris

Kitty Harris

Enquip Energy

Working with SmplCo is a dream start for anyone who wants to innovate.

Lene Koll

Lene Koll

Founder, Compera

The road to investment

We specialise in fundraising for early-stage businesses. Tech is a significant focus, but we're sector-agnostic. Here's how we help.

1

Getting your story ready

We prepare everything you need to be investment ready — business plans, investor decks, information memoranda, product prototypes, roadmaps, and data rooms.

2

Asking the hard questions

We interrogate the financials, historic and projected, and ask the challenging questions investors will ask.

3

Making approaches

Once investor-ready, we approach our network — HNW/UHNW individuals, syndicates, VCs, family offices, and private equity houses.

4

With you all the way

End-to-end support until the investment is raised — attending investor meetings, liaison, and term sheet interrogation.

Get your free Pitch Prep guide

10 pages of practical frameworks and activities to help you nail your investor pitch. Designed by a team that's helped 125+ startups and scaleups raise millions.

Brainstorm and prioritise your key messages
Tell a story that engages investors
Investor checklist — know what they want

Get the free guide

Enter your details and we'll send you the full 10-page Pitch Prep Guide Pack.

No spam, no sales pitch. Just the guide.

Need help with fundraising?

Our globally recognised, AI-assisted development process was designed by a team that has founded, built, and sold their own companies — including a $2.8bn cyber security unicorn. If you want to get to market and do it faster, cheaper, and with less risk than anyone else, we're here to help.

Say hello

Michael Millar

Partner, Client Fundraising

mike@smpl.as