Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Our UX expert Magnus explains the 5 things you have to get right at the start of a digital project....

In Part 2 of Lasse's advice to London Tech Week, our co-founder explains how to scale a firm and begin building your own tech...

Smpl co-founder and unicorn tech mogul, Lasse Andresen, told entrepreneurs and innovators at London Tech Week how he built a $1bn company...

Our start-up client quickly won a huge contract – and an award – using their Smpl prototype. Here's how...