Free guides
Everything we know, written down
Four guides on building products, raising money and putting AI to work. All free, all based on what we actually did rather than what sounded good. No gate beyond an email, and we will not chase you.
The guides
Each one is a PDF you can read in a sitting.
13 pages · 1,276 downloads
Build with AI Without Building a Monster
How we plan, design and ship AI products. Covers the brief, the design system, evals and security.
11 pages · 612 downloads
Pitch Prep Guide
Frameworks for nailing your investor pitch, from the key message to thinking like the person across the table.
8 pages · 263 downloads
Attention is New Gold
Brand and storytelling for the most distracted era ever. The TRUTH framework and eight behavioural principles.
10 pages · 174 downloads
Build Your Own Tools
Replace SaaS bloat with tools that fit how you work. Design system first, plan before you build.
Or answer a few questions
Three free tools that give you a straight answer in a couple of minutes, without a download.
About 2 minutes
Scope your build
Tells you which of our services actually fits what you are making, including when the answer is that you do not need us yet.
15 questions
Funding readiness
Scores you across eight dimensions investors care about and names the gaps. Says plainly when it is too early to raise.
6 questions
What kind of founder are you?
A brutally honest quiz to find your founder archetype. Less useful than the other two, more fun.
Want the short version?
Book a free call and we will talk through whatever you are working on. No pitch, and we will tell you if you do not need us.