Smpl minds

Here's where we share the collected wisdom of Smpl's experts, our clients, and other noted thinkers & doers in the world of digital innovation and entrepreneurship.

You'll find thoughts on key industry trends, tales of success and disaster, and our tips for getting ahead in a digital world. Let us know if there's a topic you're interested in and we'll happily get scribbling...

Smpl will save you time, money and lots of stress using our unique approach to creating digital platforms, products, and services. That's why...

Our GM Andreas is a successful entrepreneur and he's here to tell you how to avoid the mistakes that rob SMEs of their success...

It can be tough to bring your ideas to life in a place where innovation isn't necessarily a priority. Here's how to do it...

‘You guys made what we’re doing feel important. You really wanted us to succeed, believed in us, and delivered exactly what we needed'...

Lasse Andresen, Smpl’s start-up guru and founder of unicorn firm ForgeRock, shares the secrets of his start-up success (including the importance of camels)...

Lasse Andresen, Smpl’s start-up titan, on building his billion-dollar company, why he doesn't trust 'unique' ideas, and the power of getting started...