Get Rude – Sexual Health & Pleasure

We track sleep. We track steps. We track calories. Sexual response is the last unmeasured vital sign. Vibrators are basically unchanged since the late '60s. Get Rude goes where no product exists today, sitting at the intersection of tracking, interpreting and intervening in sexual health and pleasure. It's the world's first personalised smart vibrator: it learns about the user, their body, and how they respond to stimulus, reading arousal in real time and matching over 240 motions to precisely target micro-erogenous zones. The software learns what works session by session, adapting in real time — reading, adjusting and responding like an attentive partner, so users never have to guess what their body needs again.

The Challenge

We focused on creating a user experience and interface for Get Rude that would make using their state-of-the-art toy intuitive, engaging, and fun. Our designers focused on:

• Making calibration feel like discovery, not an interview about the user's body
• Turning real-time biometric data into moments that feel attentive, not clinical
• Showing AI insights with honest confidence levels, never hard scores
• Making the experience feel rewarding using gamification

Our Solution

The platform we designed offers:

• Discovery-first onboarding — hotspots, movement, touch — before any score appears
• A home page that visibly evolves from empty state to personalised insights
• A dedicated post-session flow that feels like the natural "after," not admin
• Confidence-labelled insights (Strong / Moderate / Emerging) as the core UI pattern