Gledelevering – Gift Automation

Gledelevering is a Norwegian gifting-automation platform for businesses, built around local suppliers. It automates flower, cake, and breakfast-delivery gifts for birthdays, work anniversaries, and other key dates, sourced from local partners near the recipient (Euroflorist, Interflora, Morgenlevering.no), so gifts arrive fresh, without anyone having to remember, plan, or place an order manually.

The Challenge

• Serving two distinct audiences, employees and customers, with different data, occasions, and rules, without doubling setup effort
• Multiple data input methods — upload, system integration, manual entry — needed to feel like one coherent step, not three separate features
• Imported data is rarely clean, missing fields, duplicates, so problems needed to surface clearly before automation acts on bad data
• Gift rules needed both a simple default budget and per-occasion overrides, without turning the rule-builder into a spreadsheet
• Since the whole point is "no manual follow-up," the system needed to visibly prove the automation is actually working, not just run unseen

Our Solution

• A warm, illustrated visual language, colour palette and friendly characters, used consistently across onboarding, dashboard, and empty states to soften the "automation" feel
• A single guided 6-step wizard, where later steps adapt based on earlier choices (e.g. skip customers, and those rules disappear)
• One "connect data" screen with three clear, equal options: upload, system integration, or manual entry
• A review-and-validate step showing missing-field and duplicate counts before import, catching issues early
• A two-level budget system, one default budget, plus editable per-occasion overrides (amount, gift type, delivery location)
• A warm completion screen and metrics dashboard (spend, time saved, upcoming occasions, delivery status) giving visible proof the automation is working

The Result

The clickable prototype gave the founders a tangible, intuitive product to show, turning an early-stage idea into something investors and first clients could actually experience and understand at a glance, rather than just hear described. This made the story easier to tell and more convincing in conversations with potential clients, and gave the founders a stronger asset to support fundraising efforts.