SmplCo is 4-years-old!
Happy 4th Birthday to us! We launched in 2022 ...when we were just babies.
Yes, it's been 4 whole years since a bunch of entrepreneurs from around the world came together - at a beer festival, naturally - to unleash SmplCo.
Look at us! So...errr... fresh-faced. So full of dreams:
A simple (and slightly rude) credo
We started with a simple mantra based on years of frustration building and selling our own digital products and businesses:
"It shouldn't be so ******* hard to build great digital products and services."
Since then, we have helped over 160 start-ups, scale-ups and corporate innovation teams:
- nail their value propositions and bring their Big Ideas to life through prototypes, design systems, MVPs ...and all the rest
- raise millions in funds
- win loads of awards - and won a few ourselves (including one that's gathering dust on a shelf in China somewhere, if someone wants to go and pick it up)
- get to market and land innumerable customers
...and throughout, we have pivoted 🤯 LIKE CRAZY 🤯 to adapt to the relentless wave of technological innovation.
Pivoting that has seen us develop an AI-assisted process recognised by Figma and Lovable as being really very good.
We've also formed some amazing partnerships, including with incubators and accelerators like Barclays Eagle Labs, NTNU, Capital Enterprise, Codebase, Wood Associates (London)... and more.
Got (literally) a minute? Check us out:
Let's build something users will LOVE
If you want to nail your value proposition, win buy-in or investment and get to market with a digital product users will LOVE, get in touch.
It all starts with a totally free, no-obligation chat about what you'll need to take on the world. Book your free chat
FAQs
What does SmplCo do?
SmplCo dramatically reduces the time, cost, risk and stress of digital innovation. We specialise in digital product and platform design, AI transformation and capability building - helping entrepreneurs get to market with Silicon Valley-quality products.
Who does SmplCo work with?
Start-ups, scale-ups and innovation teams inside global giants. Since launching in 2022, we've helped 160+ of them validate their ideas, raise millions in investment, win awards and land innumerable customers.
What makes SmplCo different?
Our AI-assisted process - recognised by Figma, Lovable and others - lets us deliver faster, cheaper and with less risk than anyone else. And our leaders have founded, built and sold their own companies, including a $2.8bn cyber security unicorn, so you know you're in safe hands.
Can SmplCo help us put AI to work in our business?
Yes. We help clients put AI to work across their operations - safely, with measurable ROI, using bespoke systems their teams love to use. We also run hands-on training in AI adoption and AI-assisted product design (including secure vibe-coding), so the capability stays in-house long after we leave.
How do I get started with SmplCo?
Book a free, no-obligation chat. We'll talk through your idea and what you'll need to take on the world.
About the author
Michael Millar
Partner & Co-founder, SmplCo
Michael is a partner and co-founder of SmplCo. Before taking on go-to-market responsibilities for both SmplCo and our clients, he was a journalist (BBC, Reuters, Spectator), political lobbyist, and global comms leader.
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