SmplCo x Lovable: total sellouts

THEY ABSOLUTELY SMASHED IT.

Congratulations to everyone who came to our sold out Lovable Founder Series at Innovation Dock. It was great to see innovators from all walks of entrepreneurial life — companies like Equinor, Bouvet ASA and SEID AS sitting next to founders, startups, and some who had never tried AI-assisted coding before.

So many good ideas came out of the evening — not least Andreas' live vibe-coded bingo game 🥳

What did we learn?

The biggest lesson was perhaps that no matter the advances in tech, the rules for success remain the same.

One: if you want to win, you've got to make the leap and get started. Most people never take that step. By doing so you're already ahead of the crowd. And Lovable makes that step much, much easier.

Two: if you build it they won't come. Nobody cares until you make them care. You have to get out there. Tell a great story. Give your product away for free if necessary — but do whatever you have to do to get people using it and build the hype around it.

Why is Lovable Founder Series so good?

The format the Founder Series follows is exactly how we think everyone should do events like these. We are forever hassling incubators and accelerators to change their models to be more like this. Why?

Two things happen that don't normally happen in the same room:

One: you build a real product from scratch — so it's not just endless reams of theory that you'll struggle to do anything with.

Two: you hear from founders who've already turned their products into real businesses.

That combination — building and learning how to scale — is what sets the Founders Series apart.

Thanks to everyone who came along. We hope you enjoyed it as much as we did. And thanks again to our own Andreas Melvær and Line Hjartarson for running the show, alongside the fantastic Olav Larsen.

FAQs

How do Lovable Founders Series events work?

You come with a problem you want to solve, a side project you've been thinking about, or just curiosity. Then, using Lovable, you go from idea to working product during the event. Describe what you want, and the AI builds it. Mentors like Andreas and Line and the Lovable team are in the room to help you move fast. You'll also hear from real founders share how they went from idea to product to revenue using Lovable. You walk out with a working prototype, free Lovable credits to keep building, connections with founders in your city, and access to a global community of 4,000+ builders.

What is vibe coding?

We've written a whole article about that — read it here.

How do I find a Lovable Founders Series event near me?

Visit lovable.dev to find events near you. Simple as that.

How does SmplCo use AI-assisted coding to bring digital products and services to life?

We have created a highly efficient and effective process to enable start-ups, scale-ups and corporate innovation teams build digital products fast using AI-assisted design and development, as well as dramatically improve the efficiency and performance of their internal processes using autonomous ('agentic') systems. We ship working prototypes in 5 days and production software in weeks, not quarters. 125+ products built, €10m+ raised by our clients, and recognised by Figma as a world-leader in AI-assisted development.